DiamondXtra: Access Bank’s Multi-Billion Naira Customer Rewards Program Enters Season 17
Access Bank Plc’s DiamondXtra savings scheme has become a cornerstone of its customer engagement strategy, distributing over N6.6 billion in rewards since its inception. This remarkable figure underscores the bank’s commitment to rewarding loyal customers and fostering a culture of saving. The initiative, which recently launched its 17th season, has impacted the lives of over 30,000 families, providing financial support and empowering individuals to pursue their dreams. The program’s success lies not only in the substantial monetary rewards but also in its consistent engagement with customers, reinforcing the value of saving and building long-term financial stability. Season 17 promises to be even more impactful, with a renewed focus on financial inclusion, particularly targeting women and small and medium enterprises (SMEs).
The launch event for Season 17 showcased the program’s tangible impact on individuals. Olukemi Olayinka, Regional Sales Director, Lagos 3, highlighted the impressive reach of DiamondXtra, emphasizing the life-changing effect it has had on numerous families. Beyond the immediate gratification of cash prizes, the program has enabled individuals to invest in their future, start businesses, and achieve financial security. The "Salary for Life" component, which provides monthly stipends for an extended period, offers a unique form of financial support, ensuring long-term stability for recipients. The program’s evolution is evident in the increased reward amounts, with some winners now receiving substantial monthly payments for 15 years.
Adeze Umeh, Head, Consumer Propositions and Liabilities at Access Bank Plc, articulated the bank’s ambitious goals for Season 17. The aim is to attract at least one million new customers, further solidifying Access Bank’s position as a leading financial institution. This growth strategy aligns with the bank’s commitment to financial inclusion, extending its services to a broader demographic. The focus on women and SMEs reflects a deliberate effort to empower these crucial segments of the economy, providing them with the resources and support needed to thrive. The introduction of a digital referral program further amplifies the program’s reach, incentivizing existing customers to invite others to join the DiamondXtra community.
Access Bank’s commitment to customer engagement extends beyond financial rewards. The bank actively invests in capacity building initiatives, particularly for SMEs. Through webinars, feasibility studies, and access to non-collateralized loans, Access Bank empowers entrepreneurs to develop and expand their businesses. This holistic approach to customer support demonstrates a deeper understanding of the challenges faced by small businesses and underscores Access Bank’s commitment to their success. The bank’s impressive growth, from one million to over five million customers, reflects the trust it has cultivated within the community and its ability to deliver valuable financial services.
The story of Onyeamechi Uchenna, a previous DiamondXtra winner, exemplifies the transformative power of the program. Winning the prize enabled him to establish his own business and instilled the confidence to pursue his ambitions. His experience highlights the ripple effect of the program, demonstrating how a single win can catalyze significant personal and financial growth. Uchenna’s story serves as an inspiration for aspiring entrepreneurs and underscores the potential of DiamondXtra to empower individuals and contribute to economic development.
Access Bank’s DiamondXtra program is more than just a savings scheme; it is a testament to the bank’s commitment to customer empowerment, financial inclusion, and community development. The program’s consistent growth, innovative features, and tangible impact on individuals solidify its position as a leading initiative in the Nigerian banking sector. By rewarding savers and empowering entrepreneurs, Access Bank is not only fostering a culture of financial responsibility but also contributing to the overall economic growth and prosperity of the nation. The success of DiamondXtra underscores the power of innovative financial products to drive positive change and empower individuals to achieve their financial aspirations.
