In the Ashanti Region, a significant political development has unfolded as traders have expressed their support for Dr. Mahamudu Bawumia, the New Patriotic Party (NPP) flagbearer for the upcoming 2024 elections, effectively sidelining Alan Kyerematen, leader of the Movement for Change. This outcome emerged during Kyerematen’s street walk aimed at rallying support, which was expected to draw in numerous local traders but instead saw minimal participation. The absence of enthusiastic traders at this event underscored a pivot in political allegiance, as many chose to publicly align with the NPP instead.
The traders from Kumasi Kejetia Market and Adum openly declared their preference for Bawumia during interviews with OTEC News. They articulated their dedication to the NPP, recounting the positive experiences stemming from policies implemented by the government, specifically highlighting the free Senior High School (SHS) program. This educational initiative has been transformative for many families, allowing for increased access to education and a brighter future for the youth. Consequently, the traders voiced their intent to actively support and canvass votes for the NPP in the coming elections.
Kyerematen’s street walk was intended to galvanize support for his new political movement but instead highlighted the challenges he faces in garnering widespread backing. The lack of turnout from traders who were anticipated to join him is a stark indicator of his dwindling influence in the region, where the NPP has historically enjoyed significant support. The traders’ decision to prioritize solidarity with the NPP reflects broader sentiments around party loyalty and the perceived effectiveness of the current government’s policies.
The traders’ endorsement of Bawumia serves as a substantial boost for his presidential campaign, particularly in a region crucial to electoral success. Their support not only enhances Bawumia’s credibility but also reaffirms the influence of the NPP’s educational and economic policies on the grassroots level. The ability of the ruling party to connect with everyday Ghanaians through tangible benefits reveals the strategic importance of such endorsements in shaping public perception and influencing voter behavior ahead of the polls.
Kyerematen’s appeal to the traders could have been bolstered by aligning with the issues that resonate most with them, such as consistent economic policies and community support initiatives. However, the evident preference for Bawumia indicates a disconnect between Kyerematen’s message and the priorities of the electorate. It underscores the imperative for political figures to cultivate genuine connections with their constituents and to prioritize policies that align with the voters’ needs and aspirations.
As the 2024 elections approach, the political landscape in the Ashanti Region is poised for a turbulent period characterized by emerging alliances and shifting loyalties. For Bawumia, the backing from influential community traders not only solidifies his standing within the NPP but also increases the stakes for Kyerematen and the Movement for Change to reassess their strategies moving forward. Ultimately, the political choices made by these traders will play a crucial role in determining the electoral fortunes of both Kyerematen and Bawumia in the forthcoming elections, reflecting the broader trends of political engagement and community impact in Ghana.


