Africa Prudential Plc, a prominent player in the Nigerian financial landscape, experienced substantial growth in its financial position during the fiscal year ended December 31, 2024. The company’s total liabilities surged by a significant 81.4 percent, reaching N24.01 billion compared to N13.24 billion in the preceding year. This increase was primarily attributed to a notable rise in customer deposits and creditors’ accruals, reflecting the company’s expanding operations and growing customer base. Liabilities, representing the company’s financial obligations, encompass future sacrifices of economic benefits to other entities. Understanding the dynamics of a company’s liabilities is crucial for assessing its financial health and sustainability. The substantial increase in liabilities indicates a heightened level of financial commitments that Africa Prudential must address in the future.
A deeper dive into the components of the liability increase reveals that customer deposits played a significant role. These deposits climbed by 72.2 percent, reaching N20.82 billion in 2024 compared to N12.09 billion in 2023. This upswing suggests a growing trust in Africa Prudential as a custodian of funds and highlights its success in attracting and retaining customers. Concurrently, creditors and accruals experienced a dramatic surge, increasing more than fivefold to N1.72 billion from N320.71 million in the prior year. This substantial rise may indicate increased business activity, potentially related to expansion efforts or investments in new ventures. Further investigation into the nature of these creditors and accruals would provide a more complete understanding of their impact on the company’s financial position.
In addition to customer deposits and creditors’ accruals, other liability components also contributed to the overall increase. The company’s current income tax payable experienced a significant jump of 100.7 percent, reaching N1.12 billion compared to N559.61 million in the previous year. This rise in tax liability likely reflects the company’s increased profitability during the fiscal year. Furthermore, deferred tax liabilities, representing taxes that will be due in the future, grew by 28.1 percent, rising to N345.20 million from N269.40 million in 2023. This increase may be attributed to timing differences between accounting recognition and tax regulations, potentially impacting the company’s future cash flows.
On the asset side of the balance sheet, Africa Prudential also recorded substantial growth. Total assets increased by 51.6 percent, reaching N34.85 billion compared to N22.98 billion in the previous year. This asset growth was largely propelled by a significant increase in debt instruments at amortized cost, which more than doubled to N26.32 billion from N9.59 billion. This substantial investment in debt instruments suggests a strategic allocation of resources towards fixed-income securities, potentially reflecting a focus on generating stable returns. Further analysis of the specific types of debt instruments held would provide more insights into the company’s investment strategy and risk profile.
The company’s financial performance, as reflected in its income statement, also showed significant improvement. Africa Prudential recorded a profit after tax of N1.81 billion, representing an impressive 88.0 percent increase from N962.91 million in 2023. This substantial growth in profitability indicates effective management of expenses and successful revenue generation. Gross earnings, reflecting the company’s total revenue from its operations, also grew to N5.20 billion. Total comprehensive income, a broader measure of financial performance that includes unrealized gains and losses, stood at N2.29 billion, a considerable improvement from N1.36 billion in the previous year. This positive trend underscores the overall financial health and strength of the company.
The growth in Africa Prudential’s equity further strengthens its financial position. Equity, representing the ownership stake in the company, increased to N10.84 billion, driven by a rise in retained earnings and a higher fair value reserve. Retained earnings, representing accumulated profits that have not been distributed as dividends, reflect the company’s ability to generate and reinvest profits for future growth. The increase in the fair value reserve, reflecting changes in the value of certain assets, further contributes to the company’s overall equity base. This growth in equity provides a solid foundation for future expansion and investments. Furthermore, the company reported a significant increase in asset sales, reaching N9.32 million in 2024 compared to N3.11 million in 2023. This increase may reflect strategic divestments of non-core assets or efforts to optimize the company’s asset portfolio. Finally, Prudential Plc’s announced intention to acquire the remaining shares of its joint venture, Prudential Zenith Life Insurance Limited, highlights its commitment to the Nigerian market and its confidence in the growth potential of the insurance sector. This acquisition, if completed, will provide Prudential Plc with full control of its Nigerian subsidiary, allowing it to further expand its operations and solidify its position in the market.













