Paragraph 1: Introducing Afrofuture Rising Star on Campus
Afrofuture, in partnership with WatsUp TV, is launching the Afrofuture Rising Star on Campus, a groundbreaking talent search aimed at discovering and nurturing the next generation of musical artists within Ghana’s vibrant university communities. This initiative is not merely a competition; it’s a movement designed to identify, mentor, and propel student artists toward successful music careers, simultaneously contributing to the growth and dynamism of the creative economy. Running from July to October 2025, the program is integrated into the WatsUp on Campus tour, offering students an invaluable platform to showcase their talents before a live audience of their peers and a discerning panel of music industry professionals.
Paragraph 2: Tour Details and Selection Process
The Afrofuture Rising Star on Campus tour will traverse eight prominent Ghanaian universities: University of Cape Coast (UCC), University of Media Arts and Communication (GIJ), Cape Coast Technical University (CCTU), Koforidua Technical University (KTU), University of Energy and Natural Resources (UENR) in Sunyani, University of Mines and Technology (UMaT), Sunyani Technical University (STU), and the University of Ghana (Legon). At each campus, shortlisted applicants will participate in auditions, with the top five performers earning the coveted opportunity to perform on the main WatsUp stage during the campus event. This direct exposure to a large audience and industry experts provides an unparalleled experience for emerging artists.
Paragraph 3: Connection to the Afrofuture Rising Star Challenge 2025
The campus tour serves as a crucial stepping stone to the broader Afrofuture Rising Star Challenge 2025, culminating in a grand finale in December. The top performers from the campus tour will automatically qualify for the final 12 of the international Afrofuture Rising Star Challenge, significantly enhancing their visibility and career prospects. This integration ensures a streamlined pathway for talented students to compete on a larger stage and gain access to invaluable resources and opportunities.
Paragraph 4: Prizes and Opportunities for Finalists
Finalists in the Afrofuture Rising Star Challenge 2025 will receive comprehensive support to advance their musical journeys, including music mentorship from experienced professionals, performance slots at high-profile events, and professional training through The Continent Live. The grand prize winner will receive a substantial cash award, a single distribution deal, and a performance slot at the prestigious Afrofuture Festival, among other exciting opportunities. These prizes are designed to equip emerging artists with the tools and exposure they need to succeed in the competitive music industry.
Paragraph 5: Application Process and Submission Guidelines
Aspiring student artists can readily participate by following a simple three-step application process. First, they must complete the online application form accessible through the link provided in Afrofuture Rising Star’s Instagram bio. Secondly, applicants need to post a 60-second (or less) video entry on their Instagram main feed, introducing themselves, explaining their motivation for joining the challenge, and encouraging their followers to engage with their post by liking, commenting, and sharing. Finally, applicants must tag the designated accounts – @afrofuturerisingstar, @afrofuture, @watsuponcampus, @yfm1079, and @thecontinent.live – in their video post using the hashtag #AFRISINGSTAR25. This integrated social media approach maximizes reach and engagement, allowing aspiring artists to leverage their online presence and garner support from their communities.
Paragraph 6: A Platform for Amplifying African Talent
The Afrofuture Rising Star on Campus initiative is not just a competition; it represents a significant investment in the future of African music. By providing a platform for emerging artists to showcase their talent, gain valuable experience, and connect with industry professionals, Afrofuture is actively contributing to the development of a thriving creative ecosystem. This program serves as a catalyst for unearthing the next wave of stars on the continent and amplifying the voices of tomorrow’s music legends, fostering a vibrant and dynamic musical landscape for generations to come. The emphasis on mentorship, professional training, and performance opportunities ensures that participants gain not only recognition but also the practical skills and industry connections needed to build sustainable and successful music careers.
