Nigerian journalist and public relations expert Oladapo Sofowora has emphasized the necessity for the media to adapt to the evolving technological landscape by promoting the constructive uses of Artificial Intelligence (AI). He sees AI as a transformative force that could lead to increased employment opportunities in Nigeria, which can be achieved by working collectively as a nation. Sofowora shared these insights during a panel discussion entitled “Fostering Sustainable Development: The Future of Work,” held at a United Nations General Assembly side event organized by Veracity at the Nigerian Consulate in Manhattan, New York. This discussion showcased a variety of perspectives from notable figures in environmental and educational reform, reflecting a broad interest in leveraging technology for societal benefit.

During his address, Sofowora highlighted the potential of AI to enhance efficiency and productivity across different sectors, presenting it as a vital tool for societal advancement. He acknowledged the prevailing fears within Nigeria regarding AI’s impact on employment, as many worry that automation will lead to significant job losses. However, he argued that these apprehensions stem from a lack of understanding and adaptation. Sofowora stated, “We are embattled with the negative PR around A.I. that it will displace many jobs, but we should all understand that the world is changing, and we need to embrace the dynamics of these changes so we are not left behind.”

As the Chairman of Rudder Blade Global Company and publisher of Cityspy News, Sofowora urged media professionals to shift their focus from the fears associated with AI to the numerous benefits it presents. He recognized that while it is critical to acknowledge the potential risks of any technology, the narrative should highlight AI’s positive contributions to society. To illustrate his point, he compared AI to mobile phones, acknowledging that while the latter has its disadvantages, its utilization remains widespread due to its advantages. Thus, he called for a more balanced approach to discussing AI, where the emphasis is on how it can serve as a tool for development and innovation.

Moreover, Sofowora articulated the shared responsibility of the government and private sector in promoting AI education and public awareness. He called for the integration of AI into educational curriculums across universities, technical colleges, and mono-technics throughout Nigeria. He posited that such educational initiatives would not only dispel misconceptions surrounding AI but also equip the workforce with the necessary skills for a tech-driven economy. His assertion that “By working together, we can drive more employment and open new pools of opportunities using technology as a catalyst” underscores the collaborative spirit he believes is essential for alleviating job fears and fostering economic growth.

The panel discussion was well-received, as Sofowora’s call to action resonated with attendees and highlighted the media’s pivotal role in shaping public understanding of AI. By advocating for a more informed and constructive narrative surrounding technological advancements, he encourages stakeholders, including policymakers, educators, and media professionals, to actively participate in fostering a positive discourse on AI’s potential benefits for society. The emphasis on collaboration and proactive engagement reflects an awareness that creating a more knowledgeable and prepared populace is crucial for navigating the future of work.

In conclusion, Sofowora’s address serves as a timely reminder of the importance of embracing change and innovation in the face of evolving technologies like AI. His insights encourage a forward-thinking approach that prioritizes education, collaboration, and a balanced understanding of the challenges and opportunities presented by AI. By leveraging these insights, Nigeria can position itself to harness the transformative power of AI, driving economic growth and societal progress while mitigating fears of job displacement.

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