Excite Panacea, a leading supply chain technology firm, has launched an innovative AI-powered analytics dashboard designed to revolutionize route-to-market efficiency in the fast-moving consumer goods (FMCG) sector. Unveiled at the Route to Market West Africa Summit 2025 in Lagos, this groundbreaking solution promises to address the persistent challenges of fragmented data and supply chain disruptions that plague many markets, particularly in Africa. The dashboard provides actionable intelligence by aggregating and analyzing data from disparate sources, providing businesses with a comprehensive view of their supply chain operations and enabling them to make informed decisions. This empowers companies to optimize their distribution networks, reduce costs, and improve customer satisfaction. Excite Panacea’s participation as the title sponsor and official technology partner of the summit underscores their commitment to driving digital transformation within the African supply chain landscape.
The summit, which attracted over 1,000 stakeholders from the FMCG industry, served as a crucial platform for discussing the pressing issues facing the sector and exploring the potential of digital solutions. The introduction of Excite Panacea’s AI-powered dashboard addressed a key concern of many businesses operating in markets where poor visibility and inconsistent data reporting hinder effective supply chain management. The dashboard leverages artificial intelligence and machine learning algorithms to interpret complex data sets, identify patterns, and generate predictive insights. This enables businesses to anticipate potential disruptions, optimize inventory levels, improve delivery routes, and enhance overall operational efficiency. The dashboard’s ability to provide real-time visibility into the entire supply chain allows companies to proactively address challenges and capitalize on opportunities, ultimately leading to improved profitability and market competitiveness.
Excite Panacea’s leadership highlighted the strategic significance of the new dashboard. General Manager, Eniola Alli-Ayodele, emphasized the company’s dedication to transforming supply chains in Africa, while CEO, Godson Nkeokelonye, underscored the solution’s alignment with the industry’s growing need for real-time insights and market agility. In a rapidly evolving market, FMCG companies require access to accurate and timely information to make informed decisions, adapt to changing consumer demands, and stay ahead of the competition. The AI-powered dashboard provides this crucial capability, enabling businesses to respond quickly to market fluctuations and optimize their operations for maximum efficiency. The ability to analyze historical data and predict future trends empowers companies to make proactive decisions, mitigating risks and maximizing opportunities.
A significant highlight of the summit was a fireside chat between Nkeokelonye and Oghale Elueni, Managing Director of PZ Cussons. This insightful discussion, titled ‘Digitising Route to Market: From Fragmented Data to Actionable Intelligence,’ delved into the persistent challenges facing the FMCG sector, including complex cost-to-serve models and inefficient distribution networks. The conversation highlighted the critical role of digital tools in providing visibility, enabling data-driven decision-making, and ultimately transforming the route to market. By leveraging digital technologies, companies can gain a deeper understanding of their customers, optimize their distribution strategies, and improve overall market performance. This digital transformation is essential for FMCG companies to remain competitive in the face of increasing market complexities and evolving consumer demands.
Beyond launching the innovative dashboard, Excite Panacea also showcased its technological prowess by powering the summit’s digital infrastructure. The company seamlessly managed registration, live engagement, and session management, demonstrating the operational value of its supply chain technology. This practical demonstration provided attendees with a tangible example of how digital solutions can streamline operations, enhance efficiency, and improve overall event management. The successful execution of the summit’s digital infrastructure further solidified Excite Panacea’s position as a leader in supply chain technology and reinforced their commitment to driving innovation within the industry.
The Route to Market West Africa Summit 2025 provided a vital platform for industry leaders to discuss the transformative power of digitalization in the FMCG sector. Prominent brands like Coca-Cola, Danone, NigerBev (Best), Fleetwize, and Tradesense participated in discussions focusing on leveraging digital tools to streamline logistics, reduce operational costs, and strengthen consumer engagement across West African markets. These discussions underscored the growing recognition of digitalization as a key driver of growth and efficiency within the FMCG sector. By embracing digital technologies, companies can optimize their supply chains, improve customer relationships, and gain a competitive edge in the dynamic African market. The summit served as a catalyst for change, inspiring companies to adopt digital solutions and transform their operations for sustained success.
