Rosemond Brown, widely recognized as Akuapem Poloo, disclosed a calculated strategy she employed during her nascent stages in the entertainment industry to catapult herself into the limelight. In a candid interview on Joy Prime TV in July 2025, she revealed that she orchestrated a campaign of online negativity by paying individuals to post insults directed at her on social media platforms. Poloo explained that her initial foray into the entertainment world was met with indifference, with little to no media coverage or public recognition. This lack of attention propelled her to take drastic measures to gain notoriety. The unconventional tactic, she confessed, was born out of frustration and a desire to break through the noise and establish a public presence.
Poloo’s strategy of paying individuals to insult her was implemented over a year-long period. She explained that she had been actively involved in the entertainment industry for some time, yet remained largely unnoticed. The absence of media invitations for interviews and the general lack of public engagement prompted her to explore alternative routes to visibility. The rationale behind this approach was that even negative attention would be preferable to no attention at all. She believed that controversy, even if manufactured, would pique public interest and ultimately serve as a stepping stone to recognition.
The orchestrated online backlash, Poloo admitted, yielded the desired results. The negative comments and insults, though contrived, succeeded in drawing attention to her. As her online presence became more pronounced, she began to garner increasing recognition. This newfound visibility translated into tangible career opportunities. Media houses, intrigued by the online buzz surrounding her, started extending invitations for interviews. This provided her with a platform to share her story and further solidify her presence in the public consciousness. The manufactured controversy, therefore, inadvertently paved the way for legitimate media exposure.
Beyond media attention, Poloo’s escalating notoriety also attracted the interest of musicians seeking to leverage her online influence. She revealed that artists began to approach her with offers to promote their music through her social media activities, particularly dance and twerking videos. Poloo mentioned Fameye as one such artist, stating that he paid her GH¢5,000 for a promotional video featuring her dancing to his music. This marked a significant shift from her earlier struggles to gain recognition. The manufactured controversy, initially designed to simply attract attention, had evolved into a source of income and collaboration opportunities within the music industry.
The deliberate strategy to court controversy through paid online insults, while unconventional and perhaps ethically questionable, proved remarkably effective for Akuapem Poloo. It transformed her from an unknown aspiring entertainer into a recognizable figure in the Ghanaian showbiz scene. The initial investment in generating negative buzz, though seemingly counterintuitive, ultimately served as a catalyst for her career. It secured her media coverage, opened doors for collaborations with musicians, and ultimately established her as a talking point in the public domain.
Akuapem Poloo’s confession sheds light on the lengths some individuals are willing to go to in the pursuit of fame and recognition in the fiercely competitive entertainment industry. Her story serves as a compelling case study of the impact of social media in shaping public perception and the potential to manipulate online discourse for personal gain. While her methods may be subject to debate, the effectiveness of her strategy is undeniable. It underscores the power of controversy in attracting attention and the increasing importance of online presence in the modern entertainment landscape. Her journey, though unconventional, highlights the evolving dynamics of fame in the digital age.
