A three-year partnership has been forged between ArcelorMittal Liberia, a prominent steel company, and the Liberia Marathon Trust, solidifying a long-standing relationship centered around promoting athletics and healthy lifestyles in Liberia. The agreement, formalized through a Memorandum of Understanding (MOU) signed in Monrovia, outlines ArcelorMittal Liberia’s commitment to contribute over US $30,000 annually as a grand sponsor of the annual Liberia Marathon. This significant financial injection will not only support the marathon itself but also contribute to the Trust’s broader efforts in promoting sports development within the country. This partnership signifies more than just financial support; it represents a shared vision of fostering healthy communities and providing a platform for athletes to excel.
ArcelorMittal Liberia’s commitment to the Liberia Marathon extends beyond mere financial contribution. The company’s Head of Sustainability and External Relations, Marcus Wleh, emphasized the company’s dedication to the marathon’s success and its broader implications for the communities in which they operate. He highlighted their intention to support athletic activities within Grand Bassa, Bong, and Nimba counties, further demonstrating their commitment to local development. Wleh also indicated the enthusiastic participation of ArcelorMittal Liberia staff in the annual marathon, underscoring the company’s genuine involvement and commitment. This hands-on approach reinforces the partnership’s authenticity and fosters a sense of shared purpose.
For the Liberia Marathon Trust, this three-year sponsorship agreement provides a much-needed foundation for long-term planning and growth. Charles Cooper, the Board Chairman, expressed his appreciation for ArcelorMittal Liberia’s sustained support, emphasizing the significance of early planning for the marathon, athlete support, and outreach to international partners. The ability to provide advance notice to international participants is crucial for attracting a broader range of athletes and raising the marathon’s international profile. This year’s theme, “Healthy Cities and Healthy Lives,” further underscores the shared commitment of both organizations to promoting wellness and community development.
ArcelorMittal Liberia’s involvement in Liberian sports extends far beyond the marathon. The company has played a pivotal role in supporting the National County Sports Meet, the nation’s largest sporting festival. Their substantial financial contributions, notably the record-breaking US $275,000 sponsorship in 2022, have been instrumental in ensuring the event’s success. This funding not only supported the Ministry of Youth and Sports in organizing the games but also provided targeted allocations to Nimba, Bong, and Grand Bassa counties, fostering local engagement and development within the areas where ArcelorMittal Liberia operates. This significant investment was widely recognized as a landmark moment in corporate sponsorship of Liberian sports.
Despite operational challenges, ArcelorMittal Liberia continued its commitment to the National County Sports Meet in the 2023-2024 edition, contributing a substantial amount between US $80,000 and US $125,000. This ongoing support ensured the tournament’s continuity, provided resources for county-level preparations, and offered incentives for participating teams. Beyond the County Meet, the company has also extended its support to grassroots teams in River Gee and Rivercess counties through its youth development initiatives. These initiatives reflect ArcelorMittal Liberia’s commitment to fostering athletic talent at all levels, from national events to local community teams.
ArcelorMittal Liberia’s sustained sponsorship of the National County Sports Meet, which is recognized as a unifying and reconciliatory event, highlights the importance of private sector involvement in social development initiatives. The company’s commitment to sports development exemplifies a broader trend of corporate social responsibility, wherein businesses contribute to the well-being of communities and the nation. This partnership with the Liberia Marathon Trust further solidifies ArcelorMittal Liberia’s dedication to fostering healthy lifestyles, promoting athletic excellence, and contributing to the overall development of Liberia. Their investment in sports signifies a commitment to a healthier, more unified, and vibrant Liberia.
