Ghanaian musician Emmanuel Kwadwo Oware, known as Ayisi, emphasizes that an artist’s success should not be solely measured by streaming figures and social media metrics. Instead, he argues that the emotional impact of music and listeners’ connections to songs provide a more authentic assessment of an artist’s influence and success. In an interview with GNA Entertainment, Ayisi, who was previously known as “A.I.,” shared insights from his career, highlighting the importance of genuine support from fans over numerical statistics. He reflects that despite not having prominent social media numbers, the affection and loyalty he receives from music lovers speak volumes about his impact on the industry.
In discussing his career progress since the release of his hit single “Grind” in 2016, Ayisi expressed a humble perspective. He considers himself a lifelong student of music and has established personal goals throughout his artistic journey. For him, the true measure of success lies in the connection people feel with his music. He noted that he garners more love and support from listeners than his social media statistics might convey. The artist believes that regular radio play and the discovery of his work by new audiences indicate a positive trajectory in his career. He underscored that the emotional resonance of his music is what drives him and sustains his passion for the craft.
Ayisi also shared his excitement about his recent collaboration with acclaimed songwriter Fameye. He has long desired to work with Fameye and was thrilled to see this wish materialize with their new track, “Sika.” The collaboration, which he describes as a long-time dream, came to fruition when he finally found the right song for them to work on together. With connections in Fameye’s circle, Ayisi was able to facilitate the collaboration, which he describes as both impressive and aligned with the song’s intended feel. This partnership highlights the synergy between artists that can lead to significantly creative outputs.
The release of “Sika” has already generated impressive streaming figures and has received substantial radio airplay, indicating that it resonates well with both their established fans and new listeners alike. Ayisi’s enthusiasm for the collaboration not only underscores his deep respect for Fameye but also reflects a broader narrative about artists working together to push their music forward. The success of “Sika” serves as a testament to their shared vision and dedication to creating quality music that speaks to their audience.
Moreover, Ayisi’s perspective challenges the conventional metrics often used to gauge an artist’s success. He asserts that real success is defined by the ability to connect with listeners, the emotions evoked by the music, and the lasting relationships formed with fans. This viewpoint is increasingly relevant in an era where digital metrics can sometimes overshadow the more nuanced aspects of artistry. By prioritizing personal connections and the emotional weight of his music over mere numbers, Ayisi exemplifies a profound and mature understanding of the music industry.
In summary, Ayisi’s insights present a refreshing narrative in the Ghanaian music scene. His journey reflects an artist dedicated to growth, collaboration, and a genuine connection with his audience, transcending the superficiality often associated with digital metrics. As he continues to navigate his career with this philosophy, he remains committed to creating music that truly resonates, values the fans’ support, and cherishes the artistry behind each collaboration. This approach positions him not only as a musician but also as a thoughtful voice in the conversation on what defines true success in the arts.
