The Asagba of Asaba, Professor Epiphany Azinge, SAN, has announced the inauguration of the Asaba International Road Race, a 10km event scheduled for October 5, 2025, coinciding with his first anniversary as the 14th Asagba. This ambitious initiative aims to reposition Asaba on the global stage through the unifying power of sports, attracting both local and international athletes, amateur runners, and fitness enthusiasts. The Asagba envisions the race as an annual spectacle, anticipating a significant influx of participants, scouts, and spectators, thereby boosting the local economy and fostering cross-cultural exchange. The inaugural race is projected to draw 40,000 athletes, injecting vibrancy into Asaba and offering a platform for networking and exposure.
The Asaba International Road Race is not merely a sporting event; it represents a strategic vision for the city’s development. The Asagba emphasizes the transformative potential of sports in rebranding Asaba, highlighting its ability to attract investment, promote tourism, and enhance the city’s overall image. The race aligns with global trends that increasingly leverage sporting events to showcase cities and nations, promoting cultural exchange and driving economic growth. By hosting an international race, Asaba aims to join the ranks of cities that have successfully utilized sports as a catalyst for development, fostering a sense of community pride and attracting global attention.
Beyond the elite competition, the Asaba International Road Race will also feature a 5km road walk, promoting fitness and healthy lifestyles among the broader community. This inclusive approach underscores the event’s commitment to engaging all segments of the population, fostering a spirit of health consciousness and well-being. The combination of the competitive race and the recreational walk creates a multifaceted event that caters to diverse interests and fitness levels, maximizing community participation and promoting the overall health and well-being of Asaba’s residents.
The Asagba’s vision for the race has garnered substantial support, with Wing Commander Peter Iweze (Rtd), Chairman of the Sports Promotion Committee, commending the monarch’s initiative. Iweze recognizes the potential of the race to transform Asaba’s image and generate significant economic benefits. The involvement of experienced consultants, such as Mr. Moses Nwanze, CEO of Lexicon, further solidifies the race’s professional organization and strategic planning. Nwanze’s expertise in event management and marketing ensures that the race adheres to international standards and effectively promotes Asaba on the global stage.
The Asaba International Road Race offers attractive incentives for participants, with cash prizes awarded to both male and female winners in various categories, including local athletes and Asaba natives. International athletes stand to win USD 9,000, further incentivizing global participation and raising the competition’s profile. The free registration policy aims to broaden participation and ensure accessibility for athletes from all backgrounds. Starting from the iconic Stephen Keshi Stadium, the 10km race promises a thrilling experience for participants and spectators alike, showcasing Asaba’s sporting infrastructure and celebrating the city’s vibrant spirit.
The Asagba’s call for sponsorships from individuals and corporate organizations underscores the collaborative nature of the initiative. By engaging the private sector, the Asagba aims to secure the necessary resources to ensure the race’s long-term sustainability and maximize its impact. This collaborative approach highlights the shared responsibility in promoting Asaba’s development and leveraging the transformative power of sports to elevate the city’s profile on the global stage. The Asaba International Road Race, therefore, represents not only a sporting event but also a community project, uniting residents, businesses, and government in a shared vision for a brighter future.
