Ademide Osunsina, the founder of Eko Drive, emphasizes the automotive sector’s significant role in Nigeria’s economic growth, despite current challenges. He notes that while the sector’s contribution to the nation’s GDP in 2023 was a modest 0.04 percent, valued at around $210 million, with a production of only 2,034 vehicles, its potential is substantial. With proper development, the automotive industry could contribute up to 12 percent of Nigeria’s GDP, highlighting a significant opportunity for economic expansion and job creation. Eko Drive, through its car exhibitions, aims to catalyze this growth by showcasing innovation, promoting sustainable practices, and fostering a vibrant automotive community.
The third Eko Drive car exhibition, held at the Alliance Francaise in Ikoyi, Lagos, served as a testament to the growing automotive culture in Nigeria. The event attracted hundreds of enthusiasts, including lovers of sports cars, supercars, and power bikes, underscoring Nigeria’s emergence as a hub for automotive passion and technological advancement. The exhibition provided a platform for showcasing cutting-edge technology, particularly in the realm of electric vehicles, encouraging local manufacturers to embrace sustainable practices and contribute to a greener automotive future. This focus on innovation aligns with the global trend towards environmentally conscious transportation solutions.
Osunsina, who also serves as the project manager for Eko Drive, highlights the organization’s commitment to fostering a vibrant automotive community that goes beyond mere appreciation for luxury vehicles. Eko Drive aims to drive economic growth by connecting enthusiasts, industry stakeholders, and potential investors. The exhibition facilitates networking and collaboration, paving the way for partnerships that can enhance community development. Car manufacturers and showroom managers were present at the event, showcasing their vehicles and engaging with attendees, demonstrating the practical application of community building within the automotive sector.
Imran Claud-Ennin, co-founder and creative director of Eko Drive, emphasizes the exhibition’s focus on showcasing innovations that will shape the future of transportation in Nigeria. This forward-looking approach demonstrates Eko Drive’s commitment to pushing the boundaries of the automotive industry and promoting technological advancement within the Nigerian context. The increased support from various brands in this year’s exhibition, compared to previous editions, reflects growing recognition of the automotive culture’s importance and its potential for economic impact. This support also highlights the increasing engagement of the youth and young at heart with the automotive sector, a positive indicator for the industry’s future growth.
Sanjo Morgan, co-founder and event coordinator of Eko Drive, underscores the organization’s belief in the power of community. Eko Drive’s events bring together diverse individuals united by their shared passion for cars, creating a platform for promoting responsible consumer choices and environmental sustainability within the automotive sector. This community-driven approach fosters dialogue and collaboration on important issues such as sustainable practices and responsible consumption, contributing to a more environmentally conscious and socially responsible automotive landscape in Nigeria.
Precious Naador, marketing executive at Alliance Francaise de Lagos, echoes the importance of community development and invites sponsors who share Eko Drive’s vision of innovation and community engagement to join forces in enhancing Nigeria’s automotive landscape. This collaborative approach aims to contribute positively to both the economy and society. By bringing together stakeholders from various sectors, Eko Drive is creating a synergistic environment that can drive innovation, promote sustainability, and foster economic growth within the Nigerian automotive industry. This partnership approach is crucial for achieving long-term sustainable development within the sector.
