Bernard Avle, a prominent radio presenter in Ghana, has strongly endorsed the “Beyond the Return” initiative, a government program aimed at attracting the African diaspora and boosting tourism and economic growth. Speaking at the “Beyond the Return Summit” in December 2024, Avle hailed the program as one of the most successful initiatives of the outgoing NPP government and advocated for its continuation under the incoming administration. He highlighted the program’s potential for transforming Ghana’s economy and emphasized the importance of maintaining this momentum for sustainable development. Avle’s commendation underscores the significant impact “Beyond the Return” has had in attracting investment, fostering cultural exchange, and positioning Ghana as a key destination for people of African descent.
The “Beyond the Return” initiative, a successor to the “Year of Return,” has been a cornerstone of the NPP government’s efforts to promote tourism and economic development. Building on the success of its predecessor, “Beyond the Return” has expanded its scope to encompass a broader range of activities, including investment promotion, cultural exchange programs, and initiatives aimed at strengthening ties with the African diaspora. The program’s success has been evident in increased tourist arrivals, investment inflows, and a heightened sense of cultural pride and connection among Ghanaians and people of African descent worldwide. Avle’s endorsement reflects the widespread recognition of the program’s positive impact on Ghana’s economy and its potential for future growth.
The summit, themed “Beyond New Horizons,” served as a platform for stakeholders to discuss the future of the initiative and chart a course for its continued success. Held at the Ghana Investment Promotion Centre (GIPC) in Accra, the event brought together a diverse group of participants, including local and international business leaders, government officials, entrepreneurs, and industry experts. The summit aimed to facilitate networking, explore investment opportunities, and foster partnerships that would contribute to sustainable economic growth in Ghana and across the African continent. The discussions centered on leveraging the “Beyond the Return” framework to drive investment, promote innovation, and create jobs, ultimately contributing to Ghana’s long-term economic development.
However, with a change in government imminent in January 2025, the future of “Beyond the Return” remains uncertain. Avle expressed concern about the incoming administration’s plans for the program, noting the absence of representatives from the incoming government at the summit. He attributed this absence to the lack of new appointments within the Ministry of Tourism, Arts, and Culture and the Ghana Tourism Authority. While acknowledging the transition period, Avle stressed the importance of ensuring the continuity of the program, given its demonstrated success and potential for future growth. His appeal underscores the need for a bipartisan approach to supporting initiatives that benefit Ghana’s economic and cultural development.
Avle’s impassioned plea for the continuation of “Beyond the Return” reflects a wider sentiment among stakeholders who recognize the program’s value and potential. The initiative has not only boosted tourism but also fostered cultural exchanges, strengthened ties with the African diaspora, and created economic opportunities for Ghanaians. Its success has demonstrated the power of leveraging cultural heritage and historical connections to drive economic growth and development. Maintaining this momentum requires a commitment from the incoming government to build upon the foundation laid by the previous administration and ensure the program’s long-term sustainability.
The future of “Beyond the Return” will depend on the incoming government’s vision for tourism and economic development. While there is uncertainty about the program’s future direction, the strong advocacy from figures like Bernard Avle highlights its importance and the need for its continuation. The program’s success to date, coupled with its potential for further growth, makes a compelling case for its continued support. As Ghana enters a new era of leadership, the decision regarding the future of “Beyond the Return” will be a key indicator of the incoming government’s priorities and commitment to fostering economic growth and cultural exchange.
