Barima Matata Farms, under the leadership of CEO Boadu Menka Peter, known as Matata, is pioneering a 24-hour operational model in the agricultural sector of Ghana. This innovative approach aims to revolutionize farming practices and significantly improve the livelihoods of local farmers, particularly in the Bono East Region. The initiative directly addresses the challenges faced by farmers who often return late from their fields, finding it difficult to access essential agricultural inputs after standard business hours. By providing round-the-clock access to these vital resources, Matata Farms is removing a significant obstacle to productivity and empowering farmers to optimize their operations. This move aligns with the national 24-hour economy policy advocated by President John Dramani Mahama and the incoming NDC government, demonstrating the company’s commitment to national development goals and its recognition of the agricultural sector’s crucial role in economic growth.
The cornerstone of this 24-hour initiative is the newly inaugurated branch of Barima Matata Farms Agro in New Konkrompe, a rural community within the Atebubu area. Opened on May 30, 2025, this strategically located facility serves as a hub for agricultural extension services, providing farmers with convenient access to supplies, expert advice, and necessary products. The establishment of this branch signifies a substantial investment in the local community and underscores Matata Farms’ dedication to bringing essential agricultural resources directly to the farmers who need them most. By decentralizing its services and extending its operational hours, the company is fostering a more supportive and accessible environment for agricultural development within the region.
The inauguration ceremony for the New Konkrompe branch witnessed a strong show of support from various community stakeholders. Traditional leaders, religious figures, including the Municipal Chief Imam, and suppliers of agricultural products were among the attendees, highlighting the broad recognition of the initiative’s potential impact. This diverse representation underscores the collaborative nature of the project and the shared vision for agricultural advancement within the community. The presence of these key figures signifies the importance of the initiative not only for the farming community but also for the broader socio-economic development of the region.
The implementation of the 24-hour economy model at Barima Matata Farms is expected to yield multiple benefits for the agricultural landscape of the Bono East Region. Increased productivity is a primary anticipated outcome, as farmers will have uninterrupted access to essential inputs, allowing for more efficient farming practices and potentially higher yields. Furthermore, the enhanced accessibility to agricultural services will improve farmers’ ability to address challenges promptly, adopt modern farming techniques, and ultimately increase their income. This improved access will contribute to a more robust and sustainable agricultural sector, benefiting both individual farmers and the regional economy.
Beyond the immediate economic gains, the 24-hour initiative is poised to have a positive impact on the overall quality of life for farmers in the region. By reducing the time and effort required to obtain necessary supplies and services, farmers will experience a decrease in stress and an increase in their ability to manage their farms effectively. This improved work-life balance can contribute to greater job satisfaction and a more sustainable farming lifestyle. Moreover, the initiative’s success could inspire similar models in other regions, further driving agricultural development and improving the livelihoods of farmers across Ghana.
Mr. Boadu’s vision for a transformed agricultural sector has garnered widespread praise, with the 24-hour initiative being hailed as a forward-thinking approach to addressing the challenges faced by the farming community. His commitment to community development and his innovative approach to agricultural service delivery are seen as key factors in driving positive change within the Bono East Region. The long-term benefits of this transformative initiative promise a more prosperous and resilient agricultural sector, contributing to the economic growth and overall well-being of the region and potentially serving as a model for other agricultural communities across the nation.
