Binance, the world’s leading cryptocurrency exchange, commemorated the 15th anniversary of Bitcoin Pizza Day with a grand celebration centered around a massive $5 million Bitcoin giveaway. This landmark event, the largest BTC giveaway ever conducted by a centralized exchange, served as a tribute to the pivotal moment in 2010 when Laszlo Hanyecz purchased two pizzas for 10,000 BTC, a transaction that demonstrated Bitcoin’s real-world applicability. Running from May 15th to 28th, 2025, the campaign invited users to introduce friends to the Binance platform via a special referral link. The promotion was designed to echo the original Bitcoin pizza transaction, offering rewards capped at $40 in BTC per referrer-referral pair, mirroring the approximate value of the original purchase. Individual rewards, presented as “Pizza Boxes”, could reach $20 in BTC, with high-performing referrers eligible for up to $5,000 in BTC token vouchers. This significant investment of $5 million in BTC rewards underscores Binance’s commitment to onboarding the next generation of cryptocurrency users.
Beyond the core referral program, Binance orchestrated a vibrant array of global community events to mark Bitcoin Pizza Day. These celebrations spanned continents, incorporating branded pizza trucks in cities like Almaty and Johannesburg, alongside in-person gatherings in Dubai, Bordeaux, Buenos Aires, and other locations. These events combined educational elements, engagement activities, and community building opportunities, offering free pizza alongside the chance to win Binance merchandise and various other rewards. This multifaceted approach ensured that the celebration resonated with a diverse global audience, both online and offline.
Alongside the physical events, Binance curated an engaging online and social media campaign to extend the reach of the celebration. A global social media contest encouraged users to share their first crypto transaction stories, fostering a sense of shared experience within the community. Gamified challenges across platforms like Telegram, Discord, and WhatsApp further amplified engagement. Binance Square, the platform’s community hub, featured a “Level Up” campaign for newcomers and a #BinancePizza posting challenge inviting users to share verified crypto trades using the new Trade Sharing tool, with a BNB prize pool of $6,000 incentivizing participation.
The culmination of the Bitcoin Pizza Day celebration took place on May 22nd with a special livestream featuring Binance leaders and the global community. This event explored the remarkable evolution of Bitcoin, discussed the future of cryptocurrency, and reflected on the cultural significance of Pizza Day. The livestream provided a platform for insightful discussions and fostered a sense of shared history and future potential within the crypto community.
This multi-pronged campaign, combining a significant BTC giveaway with engaging global events and online activities, exemplifies Binance’s dedication to fostering community growth and marking key milestones in the crypto world. The $5 million BTC reward pool, the largest ever offered by a centralized exchange, served as a focal point, attracting both existing and new users to the platform. The global reach of the campaign, from pizza trucks in various cities to online social media contests, ensured broad participation and highlighted the global nature of the crypto community.
The 15th anniversary of Bitcoin Pizza Day, as celebrated by Binance, served as a powerful reminder of Bitcoin’s journey from a niche concept to a global phenomenon. The celebration, through its various facets, aimed to both honor the past and inspire the future of cryptocurrency. The events, both physical and virtual, fostered a sense of community and provided educational opportunities for newcomers. Ultimately, the campaign served as a testament to the growth and enduring appeal of cryptocurrency, with Binance at the forefront of celebrating this pivotal anniversary.
