Blow Chem Industries Limited, a prominent beverage manufacturer, has demonstrated a profound commitment to cultural heritage and community engagement by donating a substantial assortment of products valued at GHS100,000 to support the funeral ceremonies of the late Queen Mother of Asanteman, Nana Konadu Yiadom III. This generous contribution, presented at the Manhyia Palace, the seat of the Asantehene, comprised a diverse selection of the company’s Bel brand beverages, including 8,000 pieces of Bel beverages, 7,500 bottles of Bel Aqua water, and 200 packs of Bel Ice alcoholic drinks. The donation underscored Blow Chem’s enduring relationship with the Asante Kingdom, reflecting not just a corporate act of philanthropy, but a deep-seated respect for tradition and a recognition of the significant role the Asante Kingdom plays in Ghanaian society. The variety of products offered further highlights the company’s comprehensive portfolio and its ability to cater to diverse needs and preferences.
The funeral of Nana Konadu Yiadom III, a week-long observance known as Dote Yie, commenced on September 15, 2025, and culminated on September 18 at the Manhyia Palace. This period of mourning and remembrance drew participants from across the nation and beyond, highlighting the Queen Mother’s esteemed position and the widespread impact she had during her life. Blow Chem’s donation, presented through Baffour Kwame Kusi, Ankobeahene of His Majesty Otumfuo Osei Tutu II, served as a tangible expression of condolence and support during this significant cultural event. The presence of senior company officials, including Ashanti Regional Sales Manager for Bel Aqua, Benjamin Nsiah, and Ashanti Regional Sales Manager for Bel Beverages, Alex Muah Blankson, further emphasized the sincerity and importance of the gesture.
Beyond the immediate practical value of the donated goods, Blow Chem’s contribution carries a deeper symbolic meaning. It represents an affirmation of the company’s long-standing ties with the Ashanti Kingdom, a relationship built on mutual respect and shared values. This act of corporate social responsibility resonates with the spirit of community and cultural preservation, demonstrating that Blow Chem is not just a business operating within the region, but an active participant in its cultural life. By aligning itself with the traditions and customs of the Asante people, Blow Chem strengthens its position as a responsible and culturally sensitive corporate citizen.
Alex Muah Blankson, in an interview with Modern Ghana Online, articulated the company’s motivation, stating that the donation was more than just a philanthropic gesture; it was an expression of solidarity with the Asantehene and the entire Asanteman during a time of mourning and reflection. He emphasized the company’s decade-long history of supporting the Palace, reaffirming their commitment to maintaining this relationship into the future. This statement underscores the depth of Blow Chem’s engagement with the Asante Kingdom, suggesting a sustained and proactive approach to community involvement.
The wide range of Bel products included in the donation, encompassing Bel Aqua Active, Bel Cola, Squeeze Orange, Bel Ice, Bel Malt, Tropical, Bel Moo milk-based drinks, Tamarinda, and various canned and bottled options, caters to the diverse needs of the attendees gathered for the funeral rites. This thoughtful selection not only provides refreshments but also showcases the breadth of Blow Chem’s product portfolio, highlighting their commitment to quality and variety. The inclusion of both alcoholic and non-alcoholic beverages caters to the preferences of all individuals, further demonstrating the company’s sensitivity and attention to detail.
Blow Chem’s act of generosity has been widely lauded as an exemplary display of corporate responsibility and cultural sensitivity. It serves as a model for other businesses, demonstrating the positive impact that can be achieved by actively engaging with the communities in which they operate. This contribution reinforces Blow Chem’s reputation as a company that values tradition, respects cultural heritage, and actively participates in the social fabric of Ghana. By supporting the funeral rites of Nana Konadu Yiadom III, Blow Chem has not only provided much-needed resources but has also strengthened its bonds with the Asante Kingdom and reaffirmed its commitment to the cultural heritage of the region. The gesture serves as a powerful testament to the positive role that businesses can play in preserving and celebrating cultural traditions.
