Dr. Beatrice Wiafe Addai, President of Breast Care International (BCI) and CEO of Peace and Love Hospitals, has issued a compelling call to action, urging a shift in perspective on breast cancer. She emphasizes that the disease should not be solely viewed as an individual health crisis, but rather as a significant developmental and societal concern demanding a collective response. This powerful message was delivered during the launch of the 2025 “BCI Ghana Walk for the Cure,” an annual event designed to raise awareness, advocate for early detection, and celebrate the resilience of breast cancer survivors while commemorating those lost to the disease. The walk, scheduled for October 4th, is expected to draw a substantial crowd, both local and international, uniting communities in the fight against breast cancer.
The 2025 walk, themed “A Cure Worth Fighting For,” marks the 13th iteration of this impactful event. Dr. Wiafe Addai underscores the profound implications of breast cancer, extending beyond individual and familial suffering to impact communities and national development. This underscores the need for a collective effort, engaging individuals, social groups, organizations, and all stakeholders in the fight against this disease. The walk’s focus on education aims to empower individuals with knowledge about reducing breast cancer risk, highlighting the importance of preventative measures. Dr. Wiafe Addai reinforces the message that early detection through regular medical screenings is crucial, as breast cancer is curable, preventable, and survivable when diagnosed early. She encourages individuals to seek medical attention if they notice any unusual changes in their breasts.
This year’s walk holds particular significance as it coincides with the rebranding of BCI after two decades of dedicated service. The updated brand identity reflects BCI’s ambitious vision, expanding global outreach, and unwavering commitment to leading the charge against breast cancer in Africa and beyond. BCI’s impact is evident in its extensive work, including free screenings, educational initiatives, and early detection programs, reaching thousands of women across Ghana. The annual walk serves as a powerful symbol of unity and hope, bringing together survivors, healthcare professionals, traditional leaders, and the public in a collective stand against breast cancer.
The “BCI Ghana Walk for the Cure” has a rich history, originating in Kumasi in 2011. The event has since traversed different regions of Ghana, including Accra, Sunyani, Takoradi, Koforidua, Tamale, and Cape Coast, demonstrating its nationwide reach and impact. The walk took a brief hiatus in 2020 and 2021 due to the COVID-19 pandemic but resumed in Accra in 2023 and Ejisu in 2024. Returning to Kumasi in 2025, the walk continues to be a cornerstone of breast cancer awareness efforts in Ghana. This year’s event promises to transform Kumasi into a sea of pink and white, the symbolic colors of breast cancer awareness, as participants march from the Adum Post Office to the Manhyia Palace Durbar Grounds.
The anticipated presence of over 30,000 participants, including international guests, underscores the growing momentum of the “BCI Ghana Walk for the Cure.” The event is not merely a walk; it embodies a movement, a sense of community, and a beacon of hope for those affected by breast cancer. It is a testament to the power of collective action in addressing a critical health issue and fostering a sense of shared responsibility. The walk’s focus on awareness, early detection, and support for survivors sends a resounding message of hope and resilience, empowering individuals and communities to take proactive steps in the fight against breast cancer.
The continued growth and impact of the “BCI Ghana Walk for the Cure” highlight the dedication and vision of Dr. Beatrice Wiafe Addai and the entire BCI team. Their tireless efforts in raising awareness, providing access to screening and education, and fostering a sense of community among those affected by breast cancer are making a tangible difference in the lives of countless individuals and families across Ghana. The walk serves as a powerful reminder of the importance of early detection, the strength of survivorship, and the unwavering hope for a future free from the burden of breast cancer. It is a call to action, urging individuals and communities to join hands and work together to create a healthier and more hopeful future for all.
