Canon Central and North Africa (CCNA) and Women in Successful Careers (WISCAR) have joined forces to empower women in Nigeria’s creative industries, a partnership strategically aligned with the International Women’s Day 2025 theme, “Accelerate Action.” This collaboration signifies a shared dedication to fostering tangible advancements for women in sectors where they are often underrepresented. The initiative transcends mere skills training; it aims to cultivate confidence, facilitate networking within the industry, and champion diversity within Nigeria’s vibrant creative landscape. By equipping women with both technical prowess and the essential tools for career advancement, CCNA and WISCAR are investing in the long-term growth and diversification of the creative sector.
The “Women Who Empower” initiative, spearheaded by this partnership, represents a comprehensive approach to female empowerment. It acknowledges that success in the creative industries requires more than just technical proficiency. Building confidence, establishing valuable connections, and fostering an inclusive environment are equally crucial for women to thrive. CCNA’s Managing Director, Somesh Adukia, highlights this holistic approach, emphasizing the program’s commitment to nurturing both technical skills and the broader attributes necessary for building successful careers. This multifaceted approach signifies a deeper understanding of the challenges women face and provides a more sustainable pathway to their empowerment.
Amina Oyagbola, Founder and Chairperson of WISCAR, underscores the transformative potential of this collaboration. She notes the significant strides made in breaking down barriers for women in the print and imaging industries, sectors traditionally dominated by men. The partnership serves as a compelling example of how strategic alliances can catalyze meaningful change and create more equitable opportunities for women in underrepresented fields. By working together, CCNA and WISCAR are leveraging their respective strengths to create a more inclusive and dynamic creative sector in Nigeria.
The “Women Who Empower” program offers a multi-pronged approach to address the challenges women face in the creative industries. It provides technical skills training to equip women with the necessary expertise to compete effectively. Furthermore, it focuses on building confidence, empowering women to assert themselves and pursue their career aspirations with conviction. The program also facilitates networking opportunities, connecting women with industry professionals and creating avenues for mentorship and collaboration. By addressing these interconnected aspects of professional development, the initiative provides a holistic framework for women to achieve their full potential.
This partnership between CCNA and WISCAR represents a significant step towards gender equality in Nigeria’s creative sector. By investing in women’s professional development and creating an environment conducive to their success, the initiative is contributing to a more diverse and representative creative landscape. The focus on building confidence, fostering industry connections, and promoting diversity underscores a commitment to long-term, sustainable change. This collaborative effort sets a positive precedent for other organizations seeking to empower women and promote gender equality in various sectors.
The “Women Who Empower” program exemplifies the potential of strategic partnerships to drive positive social impact. By combining their resources and expertise, CCNA and WISCAR have created a powerful platform to empower women and transform the creative industry in Nigeria. This initiative not only benefits the individual women participating in the program but also contributes to the overall growth and diversification of the creative sector. The program’s success serves as a testament to the power of collaboration and its ability to create meaningful change in industries where women are often underrepresented.
