Ghanaian rapper Amerado, speaking at the 2024 Rapperholic concert, delivered a powerful message urging Ghanaians to shift their focus from comparisons with other nations’ creative industries, particularly Nigeria, and instead celebrate the achievements of local artists who are diligently raising Ghana’s global profile. He argued that constant comparisons are detrimental to the growth of the Ghanaian music industry, stifling the appreciation and support that local artists deserve. Amerado pointed to the successful concerts of artists like Kidi, Black Sherif, Sarkodie, and Kweku Smoke as evidence of the vibrancy and potential within Ghana’s own music scene. He emphasized the need to recognize and celebrate these successes rather than diminishing them through unfavorable comparisons with other countries.
Amerado’s central argument revolves around the idea that focusing on external comparisons distracts from the internal growth and development of Ghana’s music industry. He contends that by constantly looking outwards and measuring Ghanaian artists against those from other countries, Ghanaians risk undervaluing and undermining their own talent. This outward focus, he suggests, can lead to a loss of momentum and hinder the progress that could be made by concentrating efforts on nurturing and promoting local artists. He advocates for a shift in perspective, encouraging Ghanaians to prioritize and invest in their own creative ecosystem. By appreciating and supporting local talent, he believes Ghana can build a stronger, more self-sufficient music industry capable of competing on the global stage without needing constant validation through comparisons.
The rapper further elaborated on the potential consequences of this comparative mindset. He warned that a lack of focus on local talent could lead to the stagnation and eventual decline of the industry. By diverting attention and resources towards analyzing other countries’ music scenes, Ghana risks losing sight of its own unique strengths and potential. He emphasized the importance of building a strong foundation within Ghana’s music industry, fostering talent, and creating a supportive environment that allows local artists to thrive. He suggested that only by focusing on internal development and nurturing homegrown talent can Ghana achieve true and sustainable growth in the long term.
Furthermore, Amerado extended his message to encompass the importance of fan support and the cultivation of new talent. He urged Ghanaians to actively support their local artists by attending concerts, streaming their music, and promoting their work. He also highlighted the importance of nurturing emerging artists, emphasizing that the future of the Ghanaian music industry depends on the continuous emergence of fresh talent. By creating pathways for new artists to enter the industry and providing them with the necessary support and resources, Ghana can ensure the long-term vitality and sustainability of its music scene. He called for a collective effort to nurture and celebrate the next generation of Ghanaian musicians, ensuring the continued growth and evolution of the industry.
Looking towards the future, Amerado expressed optimism for the upcoming year, not only for himself but for all artists and individuals entering 2025. He conveyed a message of hope and well wishes, suggesting a collaborative spirit and a desire for collective success within the industry. This forward-looking perspective emphasizes his belief in the potential of the Ghanaian music scene and his desire to see it flourish. His expression of hope extends beyond his personal success to encompass the entire industry, reflecting a sense of community and shared purpose.
The 2024 Rapperholic concert itself served as a testament to the vibrancy and diversity of Ghanaian music. The event featured a stellar lineup of top Ghanaian artists, including King Promise, King Paluta, Pappy Kojo, and Efya Nokturnal, showcasing the depth of talent within the country. The inclusion of international acts like Nigeria’s Ruger and Patoranking added an element of cross-cultural exchange, demonstrating the potential for collaboration and shared growth within the broader African music landscape. The concert provided a platform for Ghanaian artists to shine, further reinforcing Amerado’s message of celebrating local talent and fostering a strong and self-sustaining music industry.
