The National Democratic Congress (NDC) in the Central Tongu Constituency has taken legal action against Mr. Dramani Selorm Dzramado, an independent parliamentary candidate for the upcoming elections. The party’s lawsuit was filed at the District Magistrate Court in Dabala and addresses allegations that Dzramado has been unlawfully using NDC’s branding and campaign materials, including flags and the party’s logo. According to Mr. Brilliant Farhad Ibn Okudzeto, the Communications Officer for the NDC in the constituency, this unauthorized appropriation of party symbols is being done without the consent of the party, which is a violation of their rights and could harm the party’s campaign efforts.
The suit highlights that Dzramado’s actions could create confusion among voters, as they may mistakenly associate him with the NDC due to the campaign materials he is using. This situation is particularly concerning for the NDC’s legitimate candidate for the December 7 elections, Mr. Alexander Gabby Roosevelt Hottordze, who was re-elected to represent the party in a recent by-election. The NDC argues that Dzramado’s use of their paraphernalia could undermine Hottordze’s chances in the coming elections, making it imperative for the court to intervene to protect the party’s interests and brand identity.
In the legal filing, the NDC has requested the court to issue orders that would require Dzramado to cease using any banners, billboards, or posters featuring the NDC’s logo and the image of former President John Dramani Mahama. The party argues that these visuals are being utilized for Dzramado’s personal gain while detracting from the NDC’s image and electoral prospects. They are seeking a court injunction to prevent any further use of such materials, asserting that the integrity of their campaign is at stake.
Moreover, the NDC’s request includes a demand that the court compel Dzramado, along with his supporters and affiliates, to stop using the party’s imagery and promote their independent candidacy without confusing the electorate. The suit emphasizes the need for political candidates to maintain clear boundaries concerning branding and campaigning, which are essential for fair competition during elections. The NDC believes such measures are crucial to uphold the principles of democracy and electoral integrity.
This legal action underscores the significance of brand protection in political campaigns, particularly in the context of Ghana’s electoral landscape. The NDC is vigilant about maintaining their identity and the clarity of their candidates’ representation. By pursuing this lawsuit, the party aims to reinforce its brand image and ensure that a unified message is communicated to voters during this critical election season. They are taking a firm stance against any perceived opportunism that could dilute their political message and impact voter perception.
As the court case unfolds, it will set a precedent regarding the use of party symbols and branding by independent candidates in Ghana. The outcome could influence how political parties protect their identity and respond to unauthorized use of their properties in future elections. The NDC’s determination to address this issue reflects its commitment to its candidates and the organization as a whole, navigating the complexities of political competition while seeking to uphold its values and position in the Central Tongu constituency.
