The PEARL Awards Nigeria, a prestigious recognition platform celebrating excellence in the Nigerian capital market, has embarked on a significant milestone, marking its 30th anniversary. To commemorate this landmark achievement, the organization has partnered with UPTICOMM Marketing Company Limited, a leading event marketing firm, as its official Sponsorship Marketing Consultants. This collaboration, formalized through a Memorandum of Understanding (MoU), signifies a strategic alliance aimed at enhancing the impact and reach of the 30th-anniversary celebrations. The PEARL Awards, established in 1995, has consistently recognized outstanding companies based on their performance in the stock market, emphasizing empirical data and eschewing sentimentality. This commitment to objective evaluation has solidified its reputation as a credible and respected platform within the Nigerian financial landscape.
The selection of UPTICOMM Marketing Company Limited as the Sponsorship Marketing Consultants underscores the PEARL Awards’ commitment to partnering with organizations that share its core values of integrity and performance. UPTICOMM’s proven track record in event marketing and its understanding of the Nigerian corporate landscape made it the ideal choice for this crucial role. The appointment signifies a shared vision to elevate the 30th-anniversary celebrations to new heights, leveraging UPTICOMM’s expertise to attract sponsorships and enhance the overall impact of the event. The collaboration reflects the PEARL Awards’ proactive approach to engaging with stakeholders and ensuring the long-term sustainability of its recognition platform.
Tayo Orekoya, President/Chief Executive Officer of PEARL Awards, expressed confidence in UPTICOMM’s ability to deliver on its mandate, citing the firm’s reputation and shared values. He emphasized the significance of the 30th anniversary, highlighting the opportunities it presents for corporate Nigeria to acknowledge and support the PEARL Awards’ contribution to the capital market. Orekoya’s statement reinforces the importance of collaboration and partnership in achieving mutual goals and advancing the growth of the Nigerian financial sector. The PEARL Awards, he noted, has provided a platform for companies to showcase their achievements and gain recognition for their contributions to the economy.
Segun McMedal, Managing Director of UPTICOMM, expressed gratitude for the trust placed in his team and affirmed their commitment to fulfilling their mandate. He highlighted the positive impact the PEARL Awards has had on numerous companies over the years, encouraging corporate Nigeria to reciprocate through sponsorships. McMedal’s remarks underscore the mutually beneficial nature of the partnership, recognizing the value that the PEARL Awards brings to the corporate community. The 30th anniversary, he emphasized, provides a unique opportunity for businesses to align themselves with a prestigious platform and demonstrate their support for excellence in the capital market.
The signing of the MoU was witnessed by key officials from both organizations, including the Secretary of the PEARL Awards Board of Governors, Lekan Adekoya; PEARL Awards Project Manager, Olisemeka Obi; and UPTICOMM Executive Director, Finance and Administration, Dotun Afolabi. The presence of these senior representatives highlights the significance of the partnership and the commitment of both organizations to its success. The MoU formalizes the collaboration and establishes a framework for joint activities and initiatives aimed at achieving the shared objectives of the 30th-anniversary celebrations.
As part of its anniversary activities, the PEARL Awards Board of Governors will host a Corporate Summit themed “Built to Last: A Roadmap for Corporate Nigeria.” This summit, to be held at the Lagos Oriental Hotel, Victoria Island, aims to bring together business leaders, top executives, and CEOs to discuss strategies for sustaining corporate excellence. The event will provide a platform for exchanging insights, sharing best practices, and fostering collaboration among industry leaders. Furthermore, the summit will feature the launch of the second edition of the PEARL Awards’ publication, “Winning Strategies of Nigeria’s Corporate Giants,” offering valuable insights into the success stories of leading Nigerian companies. The summit and the publication launch represent key components of the 30th-anniversary celebrations, providing opportunities for knowledge sharing, networking, and promoting best practices within the Nigerian corporate landscape.
