Adesegun Orafidiya’s Leadership in Digital Innovation at BAT West and Central Africa
Adesegun Orafidiya, Head of Information and Digital Technology for BAT West and Central Africa (WCA), has been recognized for his transformative leadership in driving digital innovation, receiving the prestigious 2024 Africa CIO Award. This accolade, presented by the Africa ICT Alliance, highlights Orafidiya’s strategic vision and implementation of advanced technologies to enhance BAT’s operational efficiency, customer experiences, and overall business impact in Africa. His leadership has positioned BAT as a frontrunner in the continent’s rapidly evolving digital landscape.
Orafidiya’s contributions have been instrumental in modernizing BAT’s operations across the value chain. He has spearheaded the integration of cutting-edge technologies, including data analytics and automation, to streamline processes, improve supply chain management, and enhance customer engagement. These initiatives have not only optimized internal efficiencies but have also fostered inclusion by empowering local stakeholders through digital tools, aligning with Africa’s broader technological advancement and demonstrating BAT’s commitment to local market development.
Nigeria, with its dynamic tech ecosystem and increasing digital adoption, serves as a prime example of BAT’s digital transformation success. Orafidiya’s work has set a benchmark for corporate innovation in the country, demonstrating how large organizations can leverage technology to address local challenges and drive positive change. His leadership has inspired others within BAT and the wider industry, showcasing the potential of technology to create sustainable and impactful growth in emerging markets.
Beyond technological advancements, Orafidiya’s leadership philosophy emphasizes the importance of people and culture. He believes that innovation thrives in an environment where employees are empowered, talent is nurtured, and diverse perspectives are valued. His approach fosters a culture of continuous improvement and experimentation, driving BAT’s digital transformation forward and positioning the company as a leader in technological innovation within the industry. This approach extends beyond internal operations, impacting local communities through digital inclusion initiatives and supporting local stakeholders in Nigeria’s vibrant market.
Orafidiya’s recognition with the Africa CIO Award is not only a personal achievement but a testament to the collective efforts of the entire BAT WCA team. It underscores the company’s commitment to investing in its people, fostering a culture of innovation, and driving positive change through technology. Buky Olukoga, Head of Human Resources at BAT WCA, echoes this sentiment, emphasizing the company’s pride in Orafidiya’s accomplishment and reiterating their dedication to building a culture that champions digital innovation.
Orafidiya’s leadership at BAT WCA exemplifies how technology can be a strategic engine for transformation, inclusion, and impact. His work demonstrates the power of digital innovation to not only optimize business operations but also to empower communities and create a more sustainable future. By fostering a culture of innovation and empowering individuals, Orafidiya has set a compelling example for other organizations seeking to navigate the digital landscape in emerging markets, contributing to the broader technological advancement across Africa and beyond. His recognition is a well-deserved acknowledgment of his dedication and leadership in driving positive change through digital transformation.
