Alert Group, a Nigerian financial services conglomerate, is poised for significant expansion in 2025, driven by an ambitious strategy to bolster Nigeria’s economic growth and deepen financial inclusion. The Group aims to disburse a substantial N72 billion in loans, targeting various sectors and addressing the diverse financial needs of Nigerians. This expansion will manifest through the launch of new subsidiaries focusing on key areas such as digital solutions, sustainable finance, auto financing, and microfinance, indicating a comprehensive approach to financial service provision. This aggressive growth trajectory reflects the Group’s commitment to empowering Nigerians through accessible and innovative financial products and services, ultimately contributing to national development and job creation. The projected loan disbursement is expected to provide crucial support to businesses, particularly small and medium-sized enterprises (SMEs), and individuals across the country, further solidifying Alert Group’s role in stimulating economic activity.
The Group’s optimistic outlook for 2025 is underpinned by its strong performance in the preceding years. Alert Microfinance Bank, a key component of the Group, reported significant growth in total assets, rising from N10.3 billion in 2023 to over N22 billion in 2024. This robust financial performance is further mirrored by a 59% increase in deposits and a remarkable 109% growth in loans, demonstrating the bank’s growing market share and its effectiveness in meeting the credit needs of its clientele. Beyond its financial achievements, the bank also demonstrated a commitment to social responsibility through initiatives such as providing eyeglasses to individuals with visual impairments and supporting local teachers and football clubs. This commitment to community development highlights the Group’s holistic approach, recognizing the interconnectedness of economic progress and social well-being.
Alert Group’s leadership has also taken a proactive stance on broader economic issues, particularly tax reform. Dr. Olanrewaju Kazeem, the Group’s president, advocated for the implementation of modern tax policies that incentivize production and eliminate multiple taxation burdens, arguing that the current system hampers business growth and impedes economic development. This call for reform underscores the Group’s understanding of the systemic challenges facing the Nigerian economy and its willingness to engage in constructive dialogue to promote a more conducive business environment. By advocating for policies that support entrepreneurship and economic expansion, Alert Group is positioning itself not only as a financial services provider but also as a key stakeholder in shaping Nigeria’s economic future.
The Group’s expansion strategy is further articulated through the specific plans of its subsidiaries. Alert Microfinance Bank, under the leadership of CEO Raji Saheed, will play a central role in channeling the N72 billion loan disbursement, focusing on supporting small businesses and individuals across both urban and rural areas. This emphasis on reaching underserved communities underscores the bank’s commitment to financial inclusion, ensuring that individuals and businesses across the country have access to the financial resources they need to thrive. Green Bucks Limited, led by CEO Hachem Bdeir, will focus on financing projects that promote environmental sustainability, aligning with global trends and contributing to a more sustainable future. This focus on green financing demonstrates the Group’s forward-thinking approach, recognizing the growing importance of sustainable development and the opportunities it presents for both economic growth and environmental protection.
Technological innovation is another key pillar of Alert Group’s expansion strategy. Adegoke Izekeo, the Group’s Chief Technology Officer, unveiled plans to launch a new mobile application designed to simplify and enhance access to financial services. The app will offer a comprehensive suite of services, including loan applications, bill payments, and account management, all accessible from the convenience of a smartphone. This digital platform is expected to revolutionize customer engagement, eliminating the limitations of physical branches and extending the reach of financial services to remote areas. By leveraging technology, Alert Group aims to bridge the gap in financial access and empower a wider segment of the Nigerian population.
Auto Bucks Lenders Limited, led by CEO Olaoye Olasunkami, is poised to play a crucial role in supporting the MSME sector by providing affordable and flexible financing options to entrepreneurs. Recognizing the vital role of MSMEs in driving economic growth and job creation, Auto Bucks will focus on empowering entrepreneurs with the financial resources they need to establish and expand their businesses. The company plans to expand both physically and digitally in 2025 to ensure wider accessibility for willing and capable entrepreneurs. This dual approach combines the benefits of physical presence with the reach and convenience of digital platforms, ensuring that entrepreneurs across Nigeria have access to the financial support they need. This comprehensive approach to financial service provision, coupled with its focus on social responsibility and advocacy for sound economic policies, positions Alert Group as a key player in shaping the future of Nigeria’s financial landscape and contributing to its overall economic development.
