Coronation Insurance Plc, a leading insurance provider in Nigeria, recently conducted the first raffle draw of its “Insure & Win” promotional campaign at its corporate headquarters in Ikoyi, Lagos. This initiative, designed to reward customer loyalty and promote insurance awareness across the country, offers a total prize pool of N30 million, distributed across multiple draws culminating in a grand finale. The campaign underscores Coronation Insurance’s commitment to fostering a deeper understanding of insurance benefits and encouraging wider adoption of insurance products within the Nigerian population.
The “Insure & Win” promo, launched in October and extended into the new year, represents a strategic effort by Coronation Insurance to engage its customer base and highlight the value of insurance. Olamide Olajolo, Managing Director/CEO of Coronation Insurance Plc, emphasized the dual purpose of the campaign: appreciating loyal customers and simultaneously driving public awareness about the importance of insurance. The company recognizes the vital role insurance plays in mitigating risks and safeguarding individuals and businesses against unforeseen circumstances, aiming to encourage a proactive approach to risk management across various segments of society.
A key element contributing to the success of the “Insure & Win” campaign is Coronation Insurance’s strategic partnership with Access Bank. This bancassurance collaboration, according to Olajolo, has significantly democratized access to insurance, extending its reach to a broader demographic. By leveraging Access Bank’s extensive network and customer base, Coronation Insurance has effectively streamlined the process of acquiring insurance coverage, making it more convenient and accessible for individuals and businesses alike. This partnership has been instrumental in tailoring insurance products to meet the specific needs of a diverse clientele, further enhancing the value proposition of insurance services.
The emphasis on comprehensive protection and customer satisfaction is at the heart of the “Insure & Win” campaign. Adebowale Adesona, Managing Director/CEO of Coronation Life Assurance, highlighted the company’s dedication to providing innovative solutions that deliver tangible value to its customers. The campaign goes beyond simply offering prizes; it aims to instill a sense of security and confidence in customers, assuring them of the protection they need to safeguard their future and mitigate potential risks. This customer-centric approach reflects Coronation Insurance’s commitment to building long-term relationships based on trust and mutual benefit.
The first raffle draw saw several lucky winners emerge, each receiving a variety of prizes. Among them were Uchenna Raph, Ejoke Joseph, Seyi Abdullahi, Peter Daramola, Henry Ewomaz, Oghenegaoyov, and Alvin Lucky Seny. Ejoke Joseph, a recipient of a bedside refrigerator, expressed her excitement and appreciation for the campaign, emphasizing the reassurance it provides knowing that her insurance needs are being met by Coronation Insurance. Joseph’s sentiment underscores the campaign’s success in not only rewarding customers but also in reinforcing the importance of insurance in protecting valuable assets and ensuring peace of mind.
The “Insure & Win” promo serves as a testament to Coronation Insurance’s proactive approach to customer engagement and its commitment to promoting insurance literacy in Nigeria. By combining tangible rewards with educational outreach, the campaign effectively communicates the value proposition of insurance, encouraging wider adoption and contributing to a more financially secure future for individuals and businesses alike. The success of the first raffle draw sets a positive precedent for the remaining draws, promising continued excitement and engagement as the campaign progresses towards the grand finale. The initiative underscores the importance of public-private partnerships in driving financial inclusion and promoting responsible financial planning within the Nigerian insurance landscape.
