Coscharis Motors Plc’s Billion Naira Investment in Geely After-Sales Service: A Commitment to Enhanced Customer Experience and Market Growth
Coscharis Motors Plc, the exclusive representative of Geely automobiles in Nigeria, has made a significant investment exceeding N1 billion in a state-of-the-art after-sales workshop dedicated to the Geely brand. This strategic move underscores Coscharis’ unwavering commitment to providing exceptional customer service and solidifying Geely’s presence in the Nigerian automotive market. The new facility, unveiled during a press briefing and facility tour, is poised to elevate the ownership experience for Geely customers by offering hassle-free maintenance, genuine spare parts, and expert technical support. The investment, which covers infrastructure, specialized tools, a comprehensive inventory of spare parts, and highly trained technicians, reflects Coscharis’ long-term vision for the brand and its dedication to building customer loyalty.
The driving force behind this substantial investment is Coscharis’ dedication to ensuring a seamless and satisfying ownership experience for Geely customers. Cosmos Maduka Jr., Executive Director of After Sales and Special Duties, emphasized the company’s focus on hassle-free maintenance as a key driver for customer satisfaction and retention. With over 3,000 Geely vehicles currently on Nigerian roads, the new after-sales workshop is strategically positioned to provide timely and efficient service, addressing the growing demand for reliable maintenance and repair. This commitment to customer service is expected to significantly boost sales, potentially doubling the number of Geely vehicles on Nigerian roads. The investment not only enhances the customer experience but also contributes to the overall growth and success of the Geely brand in Nigeria.
The N1 billion investment encompasses a wide range of resources, including the construction and outfitting of the workshop, the procurement of specialized technical tools and diagnostic equipment, and the stocking of a comprehensive inventory of genuine Geely spare parts. The workshop, designed and equipped to meet international standards, ensures that Geely owners have access to the highest quality service and maintenance. Staffed by brand-certified technicians who have undergone rigorous training on Geely vehicles, the facility guarantees that every repair and maintenance task is performed with precision and expertise. This commitment to quality extends to the use of genuine Geely spare parts, ensuring the longevity and optimal performance of the vehicles.
Coscharis’ investment goes beyond simply providing maintenance services; it represents a holistic approach to customer care. The company aims to deliver not just a product, but a comprehensive ownership experience that encompasses support, value, and technological advancement. The after-sales workshop plays a pivotal role in achieving this goal by offering customers peace of mind knowing that their vehicles are in expert hands. This focus on customer-centricity aligns perfectly with Geely’s global reputation for precision engineering, advanced technology, and customer-focused design.
The partnership between Coscharis and Geely is built on a shared vision of innovation and social impact. Coscharis recognizes Geely’s commitment to technological advancement and its potential to drive societal development. The investment in the after-sales workshop further strengthens this partnership, demonstrating Coscharis’ belief in Geely’s long-term potential in the Nigerian market. Paladin Yao, Country Manager for the Middle East/Africa Business Unit at Geely Auto International Corporation, expressed his satisfaction with the collaboration and highlighted Geely’s commitment to customer satisfaction by offering a six-year or 200,000-kilometer warranty on their vehicles. This warranty further reinforces the brand’s confidence in its product quality and its dedication to providing long-term support to its customers.
In conclusion, Coscharis Motors Plc’s N1 billion investment in the Geely after-sales workshop signifies a strategic move to enhance the ownership experience for Geely customers and drive market growth in Nigeria. By providing a state-of-the-art facility equipped with genuine spare parts, specialized tools, and highly trained technicians, Coscharis is demonstrating its unwavering commitment to customer satisfaction. This investment, coupled with Geely’s reputation for innovation and quality, is poised to elevate the Geely brand in the Nigerian automotive market and solidify its position as a leader in customer-centric service. The workshop’s focus on quality, expertise, and genuine parts ensures that Geely owners receive the best possible care for their vehicles, fostering trust and loyalty in the brand. This comprehensive approach to after-sales service sets a new standard in the Nigerian automotive industry, reflecting Coscharis’ dedication to providing exceptional value and building long-term relationships with its customers.
