Coscharis Group, a prominent Nigerian conglomerate with diverse business interests spanning various sectors, recently convened a two-day strategic retreat in Lagos to chart its course for enhanced customer satisfaction and value delivery in 2025. The retreat brought together the company’s Board of Directors and senior executives to deliberate on strategies for achieving significant milestones in the coming years. Recognizing the increasingly competitive business landscape, the company emphasized the critical need to surpass customer expectations and offer exceptional value for their investments. The focus on customer-centricity underscores Coscharis’s commitment to building lasting relationships and solidifying its position as a trusted provider of products and services across its diversified portfolio.
Dr. Cosmas Maduka, the Chairman of Coscharis Group, underscored the paramount importance of exceeding customer expectations in the contemporary business environment. He stressed that customers are no longer merely seeking satisfactory products and services but demand exceptional experiences that justify their expenditure. Maduka’s emphasis on customer-centricity reflects a deep understanding of evolving consumer behaviour and the need for businesses to adapt to meet these changing demands. He articulated the company’s mission to remain relevant and competitive by consistently delivering on its brand promise of offering superior value for money in every customer engagement.
The strategic retreat served as a platform for in-depth discussions and analysis, aligning the group’s overarching vision with its commitment to delivering outstanding customer experiences. To enrich the deliberations and provide valuable insights, the retreat featured presentations and lectures by renowned scholars and business experts. These experts shared their expertise and perspectives on various aspects of business strategy, customer relationship management, and market dynamics, contributing to a comprehensive understanding of the challenges and opportunities in the current business environment.
Among the distinguished speakers were Professor Tayo Otubanjo, a marketing expert from Lagos Business School, who provided insights into consumer behaviour and effective marketing strategies. Sam Cookey, a change leadership consultant, offered guidance on navigating organizational change and effectively implementing new strategies. Dr. Franklin Ngwu, an economist and associate professor at Lagos Business School, shared his perspectives on macroeconomic trends and their implications for business operations. The participation of these experts reflects Coscharis’s commitment to leveraging external knowledge and incorporating best practices into its strategic planning.
The insights shared by the external experts, combined with the internal discussions among the company’s leadership, laid the groundwork for actionable plans and strategies. The retreat emphasized the need for a cohesive and integrated approach across all of Coscharis’s business divisions, fostering collaboration and synergy to achieve the company’s common goals. This unified approach ensures that each division contributes to the overall customer experience, reinforcing the company’s commitment to providing consistent value across its diverse offerings.
Fred Amobi, the Deputy Group Managing Director, emphasized the crucial role of execution in translating strategic plans into tangible results. He urged the Managing Directors of the various divisions to ensure the effective implementation of the strategies discussed during the retreat, cascading the strategic goals down to their respective teams. Amobi stressed the importance of teamwork, empowerment, and ownership, emphasizing that each team member should feel empowered to take responsibility for their contributions towards achieving the company’s shared success. This emphasis on execution and accountability underscores Coscharis’s determination to translate its strategic vision into concrete achievements and deliver on its promises to customers.
