Davido, the 32-year-old Afrobeats superstar, recognizes the growing global influence of Nigerian culture, encompassing music, film, food, and fashion. He embraces the increasing popularity of Afrobeats, even acknowledging and welcoming the adoption of its sounds by American artists. While acknowledging the allure of the “American dream,” Davido advocates for Nigerians to invest in their own country’s potential, urging them to contribute to its growth rather than seeking opportunities solely abroad. He recognizes the economic hardships faced by many Nigerians, which have led to a wave of emigration, but remains optimistic about the nation’s future, emphasizing its abundant talent and resources.
Davido’s forthcoming album, “5ive,” is poised to become a global phenomenon, catering to diverse audiences worldwide with its blend of musical styles. He describes it as a “global package,” aiming to resonate with listeners from various cultural backgrounds. With a substantial following of over eight million monthly listeners, including prominent figures like King Charles, Davido holds a significant position in shaping and popularizing the Afrobeats genre. His music reflects his upbringing in an African household immersed in a vibrant musical atmosphere, which ignited his passion for creating music from a young age.
Davido’s journey began with observing a cousin in a studio creating African music, a pivotal moment that sparked his love for the craft. As a teenager, he honed his skills in mixing and mastering, drawing inspiration from artists like P-Square, who themselves incorporated American influences into their music. This exposure laid the groundwork for Davido’s own artistic development, leading him to become a prominent figure in the Afrobeats scene. He views the adoption of Afrobeats by American artists not as appropriation, but as a testament to the genre’s universal appeal, recognizing music as a shared language that transcends cultural boundaries. He himself draws inspiration from various genres, including hip-hop and R&B, further highlighting the interconnectedness of musical styles.
Despite his global reach, Davido remains deeply connected to his Nigerian roots. He acknowledges the challenging economic climate in Nigeria but emphasizes the country’s vast potential, rich in talent and opportunity. While some have questioned why his music doesn’t explicitly address Nigeria’s struggles, he explains that his focus is on creating music that uplifts his audience, although he has addressed social issues in his music in the past, particularly within Africa. His primary aim is to provide a positive and uplifting musical experience for his listeners, recognizing the power of music to inspire and connect people.
Davido’s upcoming world tour, spanning major cities across continents, will further solidify his global presence. He views the growing popularity of African music as a transformative force, changing the global perception of Africa and its people. He believes that African music has shifted the narrative, showcasing the continent’s vibrant culture and artistic talent to the world. This global recognition is not just a testament to Davido’s individual success but also to the wider impact of African music on the global cultural landscape.
Davido’s journey embodies the dynamic interplay between global influences and local roots. He represents a generation of African artists who are taking their music to the world stage, shaping global trends while remaining firmly connected to their heritage. His story underscores the power of music to transcend borders and connect people, fostering a sense of shared experience and cultural exchange. He sees the future of African music as bright, continuing to evolve and inspire audiences worldwide. His commitment to his Nigerian heritage, coupled with his global vision, positions him as a key figure in the ongoing evolution and internationalization of African music.
