The Africa Gaming Expo 2025, held in Lagos, served as a platform for prominent women in the gaming industry to advocate for increased female representation in leadership roles and enhanced engagement of female players. The panel discussion, titled “Rise of Women in Gaming: The Impact on Leadership and Player Growth in the African Market,” highlighted the disparity between women’s contributions to the industry and their limited presence in executive positions. Panelists underscored the need for policies that promote inclusivity and challenge traditional stereotypes that hinder women’s advancement. The discussion illuminated the valuable perspectives and leadership qualities women bring to the table, emphasizing that greater female representation can lead to more holistic and empathetic decision-making that benefits all stakeholders.
A recurring theme throughout the panel discussion was the urgent need for more women in executive and boardroom positions. Despite the acknowledged presence of women in the industry, their influence at the highest decision-making levels remains inadequate. This lack of representation deprives companies of the unique insights and perspectives that women offer, hindering the development of inclusive and balanced policies. Panelists argued that women’s inherent empathy allows them to consider the broader implications of decisions, encompassing the well-being of employees, customers, and the community. The discussion also pointed out the need for more female role models in leadership roles to inspire and encourage younger women entering the industry.
Cultural perceptions and societal expectations emerged as significant barriers to women’s participation in the gaming industry. The traditional view of gaming as a predominantly male activity contributes to the stigma surrounding female involvement, deterring many women from pursuing careers or even openly acknowledging their participation as players. Panelists argued that these outdated perceptions need to be challenged, emphasizing the historical precedence of strong female leadership in West Africa. They stressed that the gaming industry should reflect this established tradition of female leadership rather than perpetuate limiting stereotypes. The panelists also highlighted the lack of awareness surrounding the potential of the gaming industry as a viable career path for women.
Attracting and engaging more female players requires a fundamental shift in the industry’s understanding of their preferences and motivations. Panel discussions emphasized the lack of research focused specifically on female gamers. Marketing strategies are often based on data derived from male players, failing to resonate with the distinct interests and needs of women. Panelists called for greater investment in research to understand female gaming preferences and tailor marketing strategies accordingly. They suggested that hosting women-focused gaming conferences and events could be an effective way to reach this untapped market and develop more targeted and effective marketing campaigns.
Creating a supportive and inclusive work environment is crucial for attracting and retaining female talent in the gaming industry. Panel discussions emphasized the need for policies that empower women to bring their whole selves to work, without feeling pressured to conform to male-centric norms. The panelists highlighted the importance of work-life balance and challenged the expectation that women should sacrifice family responsibilities for career advancement. They argued that embracing flexible work arrangements and providing support for working mothers will benefit not only individual women but also the overall health and productivity of the workforce.
Beyond company policies, the panelists also emphasized the importance of individual empowerment and professional development. They encouraged women to proactively seek opportunities for upskilling and leadership training, equipping themselves with the necessary skills and confidence to pursue senior roles. They stressed that personal responsibility and a commitment to continuous learning are essential for career advancement in a rapidly evolving industry. The panelists called for a collaborative effort between industry stakeholders, government agencies, and educational institutions to provide women with the resources and support they need to thrive in the gaming sector.
Lagos State Governor Babajide Sanwo-Olu’s remarks at the Africa Gaming Expo 2025 affirmed the government’s recognition of the gaming industry’s economic potential and its commitment to fostering a supportive regulatory environment. He acknowledged the industry’s role in job creation and innovation, particularly in the areas of technology and fintech. Governor Sanwo-Olu assured stakeholders of the government’s intention to promote responsible gaming through appropriate regulation, balancing the need for economic growth with the imperative of consumer protection. This governmental support signals a positive outlook for the industry’s continued development and creates a more favorable environment for women’s increased participation and leadership.
