TAG, an independent advisory and investment management firm, has solidified its dedication to fostering economic transformation in Africa by forging partnerships with development finance institutions and ecosystem enablers. This strategic collaboration aims to provide crucial support for small and medium-sized enterprises (SMEs) and creative industries across the continent. Operating with a core focus on scalable and sustainable impact, TAG offers practical business support and strategic investment guidance to high-potential African ventures, ultimately contributing to the continent’s economic growth and development. This support is tailored to address specific challenges faced by African businesses, empowering them to navigate complex market landscapes and achieve sustainable growth.
TAG’s hands-on approach involves a comprehensive suite of services designed to bolster the operational and financial capabilities of African businesses. These services encompass the provision of embedded Chief Financial Officers (CFOs) to manage financial operations, financial structuring to optimize capital utilization, policy engagement to navigate regulatory landscapes, and ecosystem mapping to identify strategic partnerships and opportunities. This multifaceted approach ensures that businesses receive the necessary support to build robust financial foundations, scale their operations effectively, and engage with relevant stakeholders, fostering sustainable growth and long-term success.
The firm’s mission is driven by a deep understanding of the challenges faced by African entrepreneurs. Fiyin Ogunlesi, Managing Principal at TAG, emphasizes the transformative power of creativity and entrepreneurship in driving economic development. He acknowledges the significant barriers impeding the growth of African businesses, particularly access to funding, secure ownership rights, and achieving long-term sustainability. TAG’s interventions are strategically designed to address these challenges, providing practical support ranging from investment readiness programs to CFO services and the facilitation of global partnerships, thereby empowering clients to translate their potential into tangible and lasting impact.
TAG’s portfolio reflects a commitment to supporting a diverse range of emerging and high-impact ventures across various sectors. The firm is actively involved with companies such as The Plug, a prominent entertainment company; Azuwa Studios, a creative production house; Peninsular Manufacturing, a manufacturing enterprise; Ororo Waste Management, a company addressing environmental sustainability; and the Challenge Fund for Youth Employment, an initiative focused on empowering young people through job creation. These partnerships exemplify TAG’s dedication to fostering innovation and driving positive change across diverse industries, contributing to a more vibrant and dynamic African economy.
Beyond direct investment and advisory support, TAG is actively involved in research and analysis to provide valuable insights into promising investment opportunities. The firm recently published a Nigeria-focused Afrobeats Economy Report, which sheds light on the burgeoning investment potential within the music industry and the broader creative ecosystem. This report underscores TAG’s commitment to identifying and promoting emerging sectors with significant growth potential, providing valuable information to investors and stakeholders seeking to capitalize on the continent’s dynamic creative landscape.
TAG’s strategic approach centers on partnering with businesses poised to become regional champions across various sectors. This involves empowering African businesses to expand their global reach and attract investment, thereby contributing to a more interconnected and investable African economy. Through its comprehensive support system, encompassing advisory services, financial expertise, and strategic partnerships, TAG is playing a pivotal role in unlocking the vast potential of African entrepreneurs and creatives, fostering sustainable growth and driving positive economic transformation across the continent. The firm’s commitment to building long-term partnerships and providing tailored support is instrumental in shaping a more prosperous and vibrant future for African businesses.
