Marketing Analytics Africa is gearing up to host the Africa Marketing Technology and E-commerce Conference (AMTEC) 2025, a pivotal event designed to equip marketing professionals across the continent with the knowledge and strategies necessary to navigate the evolving digital landscape. The summit, themed “Marketing in the New Economy: Data-Driven Success in Challenging Times,” is scheduled for May 24th in Lagos, Nigeria, and promises to be a hub of innovation, collaboration, and forward-thinking discussions. This year’s AMTEC focuses on empowering brands and marketers with cutting-edge digital marketing strategies, highlighting the crucial role of data and emerging technologies in achieving scalable growth. The conference also aims to foster a dynamic networking environment for professionals, entrepreneurs, and investors, ultimately driving partnerships and collaborations to fuel sustainable innovation across Africa.
AMTEC 2025 is not just another conference; it’s a carefully curated platform designed to address the specific challenges and opportunities facing marketers in the rapidly transforming African market. The summit recognizes the increasing importance of data-driven decision-making and aims to equip attendees with the skills and insights to leverage data effectively for enhanced marketing outcomes. Furthermore, the conference will explore the transformative potential of emerging technologies, such as artificial intelligence, machine learning, and blockchain, in revolutionizing marketing strategies and driving business growth. By focusing on these key areas, AMTEC 2025 seeks to empower African marketers to embrace the future of marketing and thrive in the new economy.
The conference boasts a distinguished lineup of speakers, comprising industry leaders and experts who will share their invaluable knowledge and experiences. Among the confirmed speakers are Feyi Olubodun, Managing Partner at Open Squares Africa; Maurice Igugu, Chief Marketing Officer at Sterling Bank Plc; Tomisin Adetola, Head of Marketing at Colgate; and Chinwe Bode-Akinwande, Head of Sponsorship and Events at First Bank. These thought leaders will delve into various topics, including data analytics, customer experience optimization, e-commerce strategies, and the latest trends in martech. Their insights will provide attendees with practical, actionable strategies to enhance their marketing efforts and drive tangible results.
Adding further weight to the conference’s significance is the impressive roster of partner brands that have signed on to support AMTEC 2025. These include prominent names such as Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, Legit.ng, Cybertron, and Accret Experience. The involvement of these leading brands underscores the conference’s reputation as Africa’s premier platform for marketing technology and e-commerce knowledge sharing. Their participation will enrich the conference experience, providing valuable real-world perspectives and fostering a collaborative environment for knowledge exchange.
AMTEC 2025 is strategically positioned to address the unique needs and challenges of the African marketing landscape. The conference recognizes the continent’s diverse markets, evolving consumer behavior, and the growing influence of digital technologies. By bringing together marketing professionals, industry leaders, and technology experts, AMTEC aims to create a vibrant ecosystem for sharing best practices, fostering innovation, and driving growth in the African marketing sector. The conference will serve as a catalyst for the development of data-driven marketing strategies, the adoption of emerging technologies, and the creation of sustainable partnerships that will shape the future of marketing in Africa.
Victor Ojeakhena, CEO and Co-Founder of Marketing Analytics Africa, emphasizes the conference’s overarching goal: to empower brands and marketers with the tools and insights they need to thrive in today’s dynamic digital economy. He envisions AMTEC 2025 as a transformative event that will equip attendees with the knowledge, skills, and connections to navigate the challenges and capitalize on the opportunities presented by the new economy. By fostering a collaborative environment and providing access to cutting-edge insights, AMTEC aims to elevate the African marketing landscape and contribute to the continent’s overall economic growth.
