Dr. Nana Ayew Afriyie, the Member of Parliament for Effiduase Asokore, has delivered a potent message to New Patriotic Party (NPP) delegates, cautioning them against supporting aspirants who engage in insults and personal attacks during their campaigns. He underscores the critical need for candidates to demonstrate respect and decorum, focusing on presenting their vision and plans for the party instead of resorting to disparaging remarks against their opponents. Dr. Afriyie argues that such negative campaigning tactics could provide the opposition National Democratic Congress (NDC) with valuable ammunition to exploit in the 2028 general elections, ultimately jeopardizing the NPP’s chances of retaining power. He emphasizes that the party’s image and credibility are at stake, and delegates have a responsibility to safeguard them by choosing candidates who prioritize constructive dialogue and unity.
Dr. Afriyie’s warning highlights the potential long-term damage that negative campaigning can inflict on a political party. Insults and character assassinations, while potentially effective in the short term for discrediting opponents, often backfire by alienating voters and creating a toxic political environment. This can lead to decreased voter turnout, particularly among undecided voters who may become disillusioned by the negativity and perceive all candidates as untrustworthy. Moreover, such tactics can damage the party’s internal cohesion, creating factions and resentment that persist long after the election is over. By urging delegates to reject candidates who engage in such behavior, Dr. Afriyie emphasizes the importance of promoting a culture of respectful political discourse within the NPP.
The Effiduase Asokore MP’s call for a focus on vision and policy underscores the fundamental role that substantive ideas should play in political campaigns. He urges aspirants to articulate clear plans for addressing critical issues facing the nation, allowing delegates to make informed decisions based on the candidates’ proposed solutions rather than their ability to sling mud. He stresses that winning elections should be achieved through persuasive arguments and demonstrable competence, not through character assassination and inflammatory rhetoric. This approach not only strengthens the party’s credibility but also enhances the overall quality of political discourse, fostering an environment where ideas and solutions take center stage.
Dr. Afriyie further emphasizes the crucial role of delegates in shaping the future of the NPP. He positions them as gatekeepers entrusted with the responsibility of selecting candidates who embody the party’s values and principles. By choosing candidates who demonstrate respect, integrity, and a commitment to unity, delegates can send a clear message that the NPP prioritizes constructive engagement and meaningful dialogue over divisive tactics. This not only strengthens the party’s internal cohesion but also enhances its public image, attracting voters who value ethical leadership and reasoned policy debates.
The MP’s warning carries particular weight as it comes at a time when political discourse in Ghana, and globally, is increasingly characterized by negativity and polarization. The proliferation of social media and the 24-hour news cycle have created an environment where inflammatory rhetoric and personal attacks often dominate political discussions. Dr. Afriyie’s call for civility and decorum serves as a timely reminder that political campaigns should be about presenting competing visions for the future, not about tearing down opponents. By prioritizing candidates who focus on policy and solutions, the NPP can set an example for other political parties and contribute to a healthier, more productive political landscape.
In essence, Dr. Afriyie’s message to NPP delegates is a call for responsible and discerning leadership selection. He urges them to recognize the long-term implications of their choices and to prioritize candidates who prioritize constructive engagement, unity, and a commitment to addressing the nation’s challenges. By choosing candidates who demonstrate these qualities, the NPP can strengthen its internal cohesion, enhance its public image, and ultimately improve its chances of success in future elections. He emphasizes that the integrity and future of the party rests in the hands of the delegates, and their choices will significantly impact the political landscape of Ghana.
