Ecobank Nigeria, a prominent subsidiary of the pan-African banking conglomerate, Ecobank Transnational Incorporated (ETI), has unveiled a momentous customer rewards program, aptly named the “Super Rewards” campaign. This initiative, designed to celebrate the remarkable 40th anniversary of ETI’s operations across the African continent, offers a substantial prize pool exceeding N60 million, distributed among a diverse range of customers. Scheduled to unfold from September 2025 to January 2026, the campaign encapsulates a multifaceted approach to customer appreciation, encompassing new and existing individual accounts, business accounts (including SMEs and educational institutions), and specialized youth/student accounts. The campaign aims to reward customer loyalty, incentivize engagement with Ecobank’s digital platforms, and bolster the bank’s presence within the Nigerian financial landscape.
The Super Rewards campaign architecture is meticulously structured to accommodate various customer segments, ensuring inclusivity and maximizing participation. Individual account holders, new and existing, have the opportunity to win from a total prize pool of N24.8 million. This includes monthly draws distributing N16.8 million among 420 winners, culminating in a grand finale draw in January 2026, where eight lucky winners will receive N1 million each, totaling N8 million. Similarly, business accounts stand to gain from a combined prize pool of N32.8 million, comprising N16.8 million dispersed through monthly draws to 420 winners and a grand prize of N16 million shared amongst four fortunate businesses. This substantial injection of capital is envisioned to support business expansion and bolster entrepreneurial endeavors within the Nigerian market.
Recognizing the importance of investing in the future generation, the Super Rewards campaign extends its reach to students and youth account holders. A dedicated prize pool of N3.6 million has been allocated for this segment. Monthly draws will reward 50 student customers with N40,000 each, totaling N2 million, while the grand finale draw will see four exceptional youth customers receive an education grant of N400,000 each, accumulating to N1.6 million. This commitment to educational empowerment underscores Ecobank’s dedication to fostering youth development and academic excellence.
The qualification criteria for the Super Rewards campaign are designed to encourage broad-based participation while promoting the adoption of Ecobank’s digital banking platforms. New individual account holders are required to open an account with a minimum deposit of N10,000 and maintain the balance for at least 30 days to qualify for the monthly draws. To be eligible for the grand prize, a minimum deposit of N40,000 must be maintained for three consecutive months. Business account holders follow a similar structure, requiring an initial deposit of at least N40,000, with grand prize eligibility contingent on demonstrating a deposit growth of at least N400,000.
A crucial component of the campaign’s architecture is the emphasis on transacting through Ecobank’s digital channels. This strategic move aims to drive digital adoption amongst customers, aligning with the broader industry trend towards digital banking solutions. By incentivizing the use of digital platforms, Ecobank seeks to enhance customer convenience, streamline banking operations, and ultimately strengthen its digital footprint within the Nigerian financial ecosystem. The overarching goal is to seamlessly integrate digital banking into the everyday financial lives of its diverse customer base.
The launch of the Super Rewards campaign was officially announced in Lagos by Victor Yalokwu, the Head of Products & Analytics, Consumer & Commercial Banking at Ecobank Nigeria. Yalokwu emphasized the dual purpose of the campaign, highlighting its significance as a celebration of ETI’s four decades of service in Africa and, equally importantly, as a tangible demonstration of gratitude towards customer loyalty. He underscored the campaign’s inclusivity, welcoming new and existing customers, including those reactivating dormant accounts, to participate in this rewarding initiative. Yalokwu expressed confidence that the campaign will further strengthen the bond between Ecobank and its valued customers while solidifying the bank’s commitment to delivering superior banking services. The campaign is viewed as a strategic initiative to enhance customer engagement, promote digital adoption, and reinforce Ecobank’s position as a leading financial institution in Nigeria. The substantial prize pool and the structured approach to rewarding various customer segments underscore the significance of this campaign in Ecobank’s broader strategic vision for growth and customer-centricity.
