Rosemary Egabor-Afolahan’s appointment as Director of Commercial and Communications at News Central TV marks a significant milestone in her career and underscores the network’s commitment to growth and innovation within the African media landscape. Her promotion is a testament to her exceptional contributions to the organization, particularly in business development, brand management, and strategic communications. Egabor-Afolahan’s two decades of experience across diverse sectors, including banking, oil & gas, and media, have equipped her with a unique blend of skills and insights that have proven invaluable to News Central’s expansion and success. Since joining the network in 2018, she has consistently demonstrated her ability to drive revenue growth, secure strategic partnerships, and elevate the brand’s visibility.
Egabor-Afolahan’s leadership has been instrumental in News Central’s strategic expansion across sub-Saharan Africa. Her efforts in securing placements on major satellite platforms have significantly broadened the network’s reach, allowing it to connect with a wider audience and solidify its presence in the region. This achievement not only increases viewership but also creates opportunities for greater engagement with diverse communities and strengthens News Central’s position as a prominent voice in African media. Her focus on revenue optimization has also contributed significantly to the network’s financial stability and its capacity for continued investment in high-quality programming and innovative content.
Beyond her strategic contributions, Egabor-Afolahan has also played a key role in enhancing News Central’s brand image and market positioning. She has implemented effective communication strategies that have strengthened the network’s identity and resonated with its target audience. This includes crafting compelling narratives that showcase News Central’s commitment to delivering accurate, balanced, and insightful news coverage. Her efforts have not only elevated the brand’s reputation but also fostered trust among viewers, further solidifying News Central’s position as a reliable and respected news source.
Egabor-Afolahan’s strong academic background and professional affiliations further underscore her qualifications for this leadership role. Holding an MSc in Media and Communications from Pan-Atlantic University and a BSc in Marketing from Covenant University, she has a solid theoretical foundation in the principles of media management and communication strategies. Her membership in prestigious professional organizations, including the Chartered Institute of Marketing and the Chartered Institute of Public Relations UK, demonstrates her commitment to upholding the highest standards of ethical practice and staying abreast of industry best practices. Furthermore, her advanced strategy development certifications from Lagos Business School equip her with the analytical and strategic thinking skills necessary to navigate the complexities of the media landscape.
News Central’s decision to appoint Egabor-Afolahan as Director of Commercial and Communications signals a clear commitment to fostering innovation and pursuing excellence within the media industry. Her expertise in business development, brand management, and strategic communications is expected to play a pivotal role in driving the network’s future growth and solidifying its position as a leading media powerhouse in Africa. Her leadership is anticipated to bring fresh perspectives and innovative approaches to content creation, distribution, and audience engagement, further enhancing News Central’s ability to inform, educate, and entertain viewers across the continent.
With Egabor-Afolahan at the helm of commercial and communication strategies, News Central is well-positioned to capitalize on emerging opportunities within the evolving media landscape. Her strategic vision, combined with her proven track record of success, is expected to drive the network’s continued expansion and strengthen its impact on the African media ecosystem. As News Central continues to invest in cutting-edge technology and innovative programming, Egabor-Afolahan’s leadership will be instrumental in ensuring that the network remains at the forefront of media innovation and continues to deliver high-quality content that resonates with a diverse and growing audience.
