On November 25, 2024, Atinka Media Village (AMV), part of the Tobinco Group, appointed Ekuba Yankey as the new Managing Director. In this role, Ms. Yankey will be responsible for guiding the operations of a diverse media network that includes Atinka TV, multiple radio stations, and the upcoming English-language Bullet TV. With nearly two decades of experience in media and corporate communications, her appointment is emblematic of the company’s aim to enhance its reputation as a leading and trustworthy media network globally. The enthusiasm surrounding her welcome indicates a unified commitment from AMV’s team to achieve new heights in collaboration under her guidance.
Ekuba Yankey’s career in the media sector spans over 19 years, during which she has displayed versatility and excellence. She began her journey at Skyy Power FM in Takoradi in 1996 before transitioning to the Ghana Broadcasting Corporation, where she split her time between television and radio. Her time as a prominent anchor on GTV’s ‘Breakfast Show’ allowed her to engage with a diverse range of interviewees, including influential political figures and members of society from various backgrounds. Additionally, her extensive experience hosting significant national events cements her reputation as a seasoned media professional capable of navigating high-stakes situations with skill.
Among Ms. Yankey’s notable achievements is her role as the key anchor during the state funeral of former President Atta Mills, a momentous occasion in Ghana’s history that drew international attention. Her ability to manage high-profile televised broadcasts, such as Independence Day parades and live election coverage, showcases her adeptness at handling crucial events with poise and professionalism. Furthermore, her commitment to strengthening democratic processes in Ghana through such platforms speaks to her dedication to informing and engaging the public.
Beyond her accomplishments in media, Ms. Yankey is an advocate for youth and women empowerment. She founded the ‘Nurturing Future2day’ (NF2D) platform, which aims to prepare adolescents for adulthood by providing valuable life skills and knowledge in areas such as discipline, technology usage, and career development. Her initiative supports both students and those outside the educational system who are navigating the challenges of adolescence, fostering resilience and personal growth among young individuals. This passion for nurturing the future aligns with her professional journey and adds an influential dimension to her leadership at AMV.
In addition to her work in communications, Ms. Yankey has also contributed to literature, authoring books that encapsulate her philosophy and insights on youth empowerment. These publications reinforce her commitment to providing accessible educational resources that encourage continuous learning and development among her audience. By doing so, she seeks to leave a lasting impact on the young generations, empowering them to take charge of their lives and strive toward achieving their aspirations.
As Ms. Yankey transitions into her role as Managing Director, her varied background in media, advocacy, and literature positions her as a capable leader to drive Atinka Media Village forward. Her previous experiences solidify her understanding of the media landscape while equipping her with the skills necessary to navigate the future challenges of the industry. Under her stewardship, AMV aims to foster a more trusted and influential media presence that resonates with audiences and contributes positively to society, fulfilling the organization’s vision and mission.
