The loyalty industry is poised for a transformative period, driven by advancements in artificial intelligence and other cutting-edge technologies. A forthcoming Loyalty & Awards conference, organized by Global Flight, will delve into these future-shaping solutions, providing a platform for industry leaders to explore emerging trends, innovations, and notable achievements within the loyalty sector. Scheduled for October 20-22, 2025, in Amsterdam, Netherlands, this annual event will gather representatives from a diverse range of organizations, including major airlines, global airline alliances (SkyTeam, OneWorld, and Star Alliance), hotels, car rental companies, banks, booking platforms, cruise lines, and IT suppliers. This convergence of expertise promises a rich exchange of ideas and insights, fostering collaboration and driving the evolution of loyalty programs.
The conference agenda is designed to address critical questions and challenges facing the loyalty industry. Keynote speeches and panel discussions will explore a wide range of topics, including the development of app-based loyalty programs that engage customers at every touchpoint; maximizing non-air revenue streams beyond co-branded initiatives; assessing the practical impact of new technologies and identifying those that deliver tangible results; and navigating the intersection of artificial intelligence and human expertise in optimizing loyalty programs. Furthermore, the conference will delve into the future of loyalty solutions, examining the potential of loyalty currencies and how they benefit the broader ecosystem, and exploring strategies for rapidly building robust non-air loyalty brands.
A distinguished roster of speakers will share their expertise and perspectives at the conference. Among them are Revindra Bhagwanani, Managing Director of Global Flight, the organizing firm; Camilo Courtenay, Global Loyalty Lead at Avolta; Bahadır Durak, Senior Head of Data Analytics and Loyalty Programs at Pegasus Airlines; Ben Lipsey, Senior Vice President of Customer Loyalty & President, Flying Blue at Air France KLM Group; Sven Neweling, Head of CRM Strategy and Loyalty Programs at Deutsche Bahn; Ralph Piket, Chief Loyalty & Customer Insights Officer at Abra Group; and Maria Romero Panizo, Global Loyalty Director of Meliá Hotels International. Their insights will provide invaluable guidance to attendees seeking to enhance their loyalty programs and navigate the evolving landscape.
The event is organized by Global Flight, an independent management firm specializing in customer loyalty and loyalty program development within the travel industry. Founded in 1996 and headquartered near Toulouse, France, Global Flight has established itself as a leading force in this dynamic and complex sector. The firm’s commitment to innovation is reflected in the conference’s focus on emerging technologies and future-oriented solutions. By bringing together key players from across the travel and loyalty industries, Global Flight aims to facilitate knowledge sharing and collaboration, driving the development of more effective and engaging loyalty programs.
The Loyalty & Awards conference serves as a crucial platform for industry professionals to stay abreast of the latest trends and innovations. By exploring the potential of artificial intelligence, mobile technology, and other cutting-edge solutions, attendees can gain valuable insights into how to optimize their loyalty programs and create more meaningful connections with their customers. The conference also provides opportunities for networking and collaboration, fostering a sense of community within the loyalty industry.
In a rapidly evolving landscape, the ability to adapt and innovate is paramount to success. This conference, with its focus on future-oriented solutions and emerging technologies, equips loyalty professionals with the knowledge and insights they need to navigate the challenges and opportunities that lie ahead. By embracing new approaches and collaborating with industry peers, organizations can create loyalty programs that not only reward customers but also drive business growth and foster long-term relationships. The event promises to be a catalyst for innovation and collaboration, shaping the future of the loyalty industry and setting the stage for a new era of customer engagement.
