Adesegun Orafidiya’s Leadership in Digital Innovation at BAT West and Central Africa
Adesegun Orafidiya, Head of Information and Digital Technology for BAT West and Central Africa (BAT WCA), has been recognized for his transformative leadership in driving digital innovation, receiving the prestigious 2024 Africa CIO Award. This accolade, presented by the Africa ICT Alliance, highlights Orafidiya’s strategic implementation of advanced technologies to enhance BAT’s operations, optimize the supply chain, elevate customer experiences, and foster inclusion. His work has positioned BAT Nigeria as a leader in Africa’s evolving digital transformation landscape.
Orafidiya’s leadership has been instrumental in integrating cutting-edge solutions, including data analytics and automation, streamlining processes, and driving efficiency across BAT’s marketing and distribution networks. His vision extends beyond mere technological implementation, emphasizing the strategic alignment of technology with business objectives to achieve tangible improvements in operational efficiency and customer engagement. This approach reflects a commitment to leveraging technology not just as a tool, but as a strategic engine for driving transformation and impact.
A key aspect of Orafidiya’s work is his focus on fostering inclusion through digital tools. By enabling digital access and providing support to local stakeholders in Nigeria’s vibrant market, he has actively contributed to bridging the digital divide and ensuring that the benefits of technological advancements reach a wider segment of the population. This commitment to inclusivity underscores BAT Nigeria’s broader corporate social responsibility goals and demonstrates a dedication to creating positive societal impact alongside business growth.
Orafidiya’s contributions align with the broader technological evolution occurring across Africa. Industries like manufacturing, fintech, and agriculture are increasingly adopting digital solutions to address specific local challenges. Nigeria, with its dynamic tech ecosystem, has seen significant growth in digital adoption, and BAT Nigeria, under Orafidiya’s leadership, serves as a benchmark for corporate innovation in this evolving digital landscape. The company’s strategic investments in technology and its commitment to fostering a culture of innovation position it as a key player in shaping the future of digital transformation in the region.
This award acknowledges not only Orafidiya’s individual achievements but also the collective efforts of the entire team at BAT WCA. Orafidiya emphasizes that the award reflects the exceptional people, culture, and purpose that drive the organization. He credits the forward-thinking team and the company’s commitment to empowering innovation at every level for the success achieved. This collaborative approach to digital transformation, coupled with a focus on nurturing talent and accelerating career growth, has created a thriving environment where innovation can flourish.
BAT WCA’s commitment to digital transformation, spearheaded by Orafidiya, signifies a broader trend in the corporate world. Businesses are increasingly recognizing the need to adapt and innovate in the face of rapidly evolving technological advancements. Orafidiya’s award underscores the importance of strategic leadership in driving digital transformation, not just as a technological imperative, but as a crucial element of business strategy, contributing to both organizational success and positive societal impact. His work serves as an inspiring example of how technology can be leveraged to drive change, create opportunities, and shape a more inclusive and connected future. The recognition from the Africa ICT Alliance further solidifies Orafidiya’s position as a leading figure in Africa’s digital transformation journey.
