First Bank of Nigeria Limited’s partnership with the Calabar Entertainment Conference (CEC) marks a significant stride in fostering Nigeria’s burgeoning creative economy. The annual conference, now in its ninth year, serves as a crucial platform for connecting emerging talents with industry veterans, investors, and policymakers. This collaborative environment facilitates the exchange of ideas, exploration of opportunities, and development of strategies to address the challenges facing the creative sector. FirstBank’s involvement underscores the bank’s commitment to empowering young Nigerians and solidifying its role as a catalyst for growth within the creative industry. The partnership signifies not only financial support but also an investment in the future of Nigeria’s creative landscape, nurturing its potential to become a major driver of economic development.
The Calabar Entertainment Conference, produced by Hit FM, has consistently provided a space for insightful discussions, capacity building, and networking since its inception in 2017. This year’s event, scheduled for October in Calabar, Cross River State, promises to be even more impactful with FirstBank’s participation. The conference aims to equip attendees with the knowledge and resources they need to navigate the complexities of the creative industry and transform their innovative ideas into thriving businesses. By bringing together stakeholders from various sectors, CEC creates a dynamic ecosystem that fosters collaboration and encourages the development of sustainable ventures within Nigeria’s diverse creative landscape.
Patrick Ugbe, the executive producer and CEO of Hit FM, emphasized the critical need for interventions that support capacity building, funding, distribution, and thought leadership within the creative sector. He highlighted the significance of FirstBank’s sponsorship, stating that it not only validates the importance of the creative sector in national development but also provides a pathway for young people to access essential resources and networks. Ugbe believes that this partnership will be instrumental in empowering young creatives to transform their potential into successful and sustainable careers.
FirstBank’s commitment to youth empowerment and talent development is further demonstrated through its “First@Arts” initiative. This initiative focuses on consolidating support for the creative arts, providing a platform for stakeholders to explore the abundant opportunities within the creative industry. Olayinka Ijabiyi, the Acting Group Head of Marketing and Corporate Communications at FirstBank, emphasized the bank’s passion for supporting platforms that empower young people and nurture talent. The partnership with CEC aligns perfectly with FirstBank’s drive to promote innovation, creativity, and entrepreneurship, recognizing these as key drivers of Nigeria’s future economic growth.
The two-day Calabar Entertainment Conference will offer a comprehensive program designed to inspire and equip participants for success in the creative industry. Keynote addresses from industry leaders will provide valuable insights and perspectives, while masterclasses will offer practical training in various creative disciplines. Panel discussions featuring experts and practitioners will explore key challenges and opportunities within the sector, encouraging dialogue and collaboration among attendees. Networking sessions will create opportunities for participants to connect with potential collaborators, mentors, and investors, further strengthening the ecosystem of support within the creative industry.
In conclusion, the partnership between First Bank of Nigeria and the Calabar Entertainment Conference represents a significant investment in the future of Nigeria’s creative economy. By providing a platform for young talents to connect with industry leaders, investors, and policymakers, the conference fosters innovation, entrepreneurship, and sustainable growth within the sector. FirstBank’s commitment to supporting platforms that empower young people and nurture talent is exemplified by its involvement in CEC, further solidifying its role as a catalyst for growth in Nigeria’s dynamic creative landscape. The conference’s comprehensive program of keynote addresses, masterclasses, panel discussions, and networking sessions will equip participants with the knowledge, resources, and connections they need to thrive in the creative industry and contribute to Nigeria’s economic development.
