Paragraph 1: A Call for Cultural Preservation

Iba Gani Adams, the Aare Ona Kakanfo of Yorubaland, has issued a fervent appeal to traditional rulers across the South-West region of Nigeria, urging them to intensify their efforts in promoting and preserving Yoruba culture and tradition. Speaking at the 2025 Okota Festival in Arigidi-Akoko, Ondo State, Adams emphasized the critical role of traditional rulers as custodians of Yoruba heritage, asserting that their active involvement is essential for the continuity of their rich cultural legacy. He underscored the global distinction between religion, culture, and tradition, warning that neglecting one’s heritage carries dire consequences. Drawing inspiration from Asian countries whose unwavering commitment to cultural values has fueled their technological and economic advancement, Adams stressed the paramount importance of safeguarding Yoruba identity.

Paragraph 2: Elevating the Okota Festival and Yoruba Tourism

Adams specifically urged the Ondo State Government to elevate the Okota Festival to a nationally recognized event, highlighting the potential for transforming the Okota River site into a world-renowned heritage and tourism destination. He drew parallels with the Osun-Osogbo Sacred Grove, a UNESCO World Heritage Site, emphasizing that similar recognition for the Okota Festival would attract global attention and boost tourism in the region. Adams underscored the abundance of tourism and heritage sites across Yorubaland, emphasizing their untapped potential to drive economic development. He envisioned these sites as catalysts for growth in host communities and states, drawing tourists from across the globe if properly developed and promoted.

Paragraph 3: Empowering Traditional Rulers and Supporting Local Heritage

Addressing the traditional rulers of Akoko land, Adams called upon them to actively promote and celebrate their deities and ancestral heritage. He pledged his support, as the Aare Ona Kakanfo, to any traditional ruler committed to advancing the culture and traditions of their kingdom. This call to action reinforced the importance of local initiatives in preserving cultural heritage and ensuring its transmission to future generations. Adams’ emphasis on the collaborative role of traditional leaders further underscores the significance of community-led cultural preservation efforts.

Paragraph 4: Echoes of Support and Calls for Government Action

The call for increased attention to cultural preservation resonated with other prominent figures at the festival. The Owa of Ogbagi, Oba Victor Adetona, revealed that Adams’ cultural advocacy inspired the initiation of an annual festival in his own domain. He appealed to the Ondo State Government to support the institutionalization of this festival, further demonstrating the ripple effect of Adams’ advocacy. Similarly, the Zaki of Arigidi-Akoko, Oba Yisa Olanipekun, urged the state government, particularly the Commissioner for Culture and Tourism, to provide tangible support to traditional rulers engaged in cultural activities. He highlighted the financial burden placed on monarchs in fulfilling their cultural roles and advocated for the restoration of crucial financial and material assistance.

Paragraph 5: A Commitment to Cultural Continuity and a Vibrant Celebration

The chairman of the occasion, Ogunbi Abiodun, pledged to host the 2026 edition of the Okota Festival, signaling a commitment to the long-term continuity of the cultural celebration. The festival itself featured a rich display of Yoruba traditions, including the traditional Aje procession by female devotees and captivating performances by diverse cultural groups. The presence of cultural troupes from Arigidi-Akoko, Edo State OPC, and the Okoye Traditional Group showcased the vibrant cultural landscape and highlighted the importance of preserving and celebrating these artistic expressions.

Paragraph 6: A Gathering of Dignitaries and a Shared Vision

The Okota Festival attracted a distinguished assembly of traditional rulers and community leaders from across the region, further underscoring the importance of the event. Their presence signified a shared recognition of the significance of cultural preservation and a collective commitment to upholding Yoruba heritage. The gathering of these influential figures served as a powerful symbol of unity and a testament to the enduring power of culture in bringing people together. Their participation signifies a strong, shared interest in the future of Yoruba culture and tradition, providing hope for its continued preservation and celebration.

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