George Krobea Asante, the Deputy Communications Director of the New Patriotic Party (NPP), has issued a clarion call for unity and strategic action within the party, particularly targeting its student wing, the Tertiary Students Confederacy (TESCON). His message, delivered at the UG TESCON Alumni Connect and Freshers’ Orientation at both the Legon City Campus and the Legon Main Campus, underscores the critical need for internal cohesion and effective communication in the aftermath of the NPP’s perceived underperformance in the 2024 elections. Asante stressed that internal bickering and criticism of party executives are counterproductive and detrimental to the party’s resurgence. He urged members to prioritize the collective good over individual grievances, fostering an environment of collaboration and shared purpose to regain lost ground and prepare effectively for the 2028 elections.
Asante’s appeal for unity resonates with the understanding that a fractured party weakens its ability to effectively communicate its message and mobilize support. Internal conflicts not only divert attention and resources from crucial party activities but also project an image of disarray and instability, undermining public confidence in the party’s ability to govern. He emphasized that the party’s strength lies in its collective efforts, and only through a united front can the NPP effectively address the challenges it faces and regain the trust of the electorate. His call echoes the sentiment that internal cohesion is a prerequisite for effective external engagement and electoral success.
Beyond the imperative of unity, Asante highlighted the strategic importance of leveraging new media platforms for party outreach and communication. Recognizing the pervasiveness of social media and online platforms in contemporary communication, he encouraged TESCON members to maximize their use in disseminating party achievements, promoting its ideals, and engaging with students, especially incoming freshmen. He stressed the need to craft compelling narratives that resonate with the youth, highlighting the NPP’s commitment to their aspirations and its vision for the future. By effectively utilizing these digital platforms, the NPP can broaden its reach, counter misinformation, and build a stronger connection with the student population, a crucial demographic for long-term party growth.
Asante’s emphasis on engaging with freshers is a strategic move to cultivate future party loyalists and expand the NPP’s support base on campus. Freshmen represent a new generation of potential voters who are still forming their political affiliations. By actively engaging with them early on, the party can introduce them to its values, policies, and achievements, potentially influencing their political choices and securing their long-term support. This proactive approach to student engagement underscores the importance of cultivating the next generation of party leaders and ensuring the NPP’s continued relevance in the evolving political landscape.
The combination of internal unity and effective external communication forms the cornerstone of Asante’s roadmap for the NPP’s revival. He believes that by eliminating internal divisions and projecting a united front, the party can regain public trust and demonstrate its commitment to working together for the benefit of the nation. Coupled with a robust communication strategy that leverages new media to reach and engage with a broader audience, particularly the youth, the NPP can effectively disseminate its message, counter negative narratives, and build a stronger connection with the electorate. This two-pronged approach, focusing on both internal coherence and external communication, is essential for rebuilding the party’s image and positioning it for success in future elections.
Asante’s address to TESCON members serves as a rallying cry for unity, strategic communication, and youth engagement within the NPP. He acknowledges the setbacks faced by the party and emphasizes the need for introspection, collective action, and a renewed commitment to the party’s core values. By embracing unity, leveraging the power of new media, and actively engaging with the youth, Asante believes the NPP can overcome its current challenges, regain lost ground, and emerge stronger and more prepared for the political battles ahead. His message carries a sense of urgency and a call to action, urging party members to embrace a collective responsibility to revitalize the NPP and ensure its continued relevance in the Ghanaian political landscape.
