Edward Abambire Bawa, the Group Chief Executive Officer and Managing Director of GOIL PLC, embarked on a comprehensive working visit to the company’s northern operational zone, encompassing the Northern, Savanna, Upper East, Upper West, and North East regions of Ghana. This visit signified a proactive approach to strengthening the interconnectedness between the board, management, and operational staff, fostering a cohesive and collaborative work environment. Bawa’s primary objective was to gain firsthand insight into the daily operations within the zone, familiarize himself with the processes, and establish direct communication with the individuals driving GOIL’s success at the grassroots level. The visit underscores Bawa’s commitment to building strong relationships and a shared understanding across all levels of the organization.
A crucial component of Bawa’s visit involved engaging with GOIL’s dealer network and dealer-transporters. These meetings provided a platform for open dialogue, allowing dealers to voice their concerns and share feedback on matters impacting their business activities. By actively listening to their perspectives, Bawa demonstrated his dedication to addressing the challenges faced by those on the front lines of GOIL’s operations. This direct engagement served as a valuable opportunity to gather crucial insights and identify areas for improvement, ultimately contributing to the smooth functioning of the company’s business ecosystem. Bawa expressed his appreciation for their continued partnership and emphasized the importance of ongoing feedback to refine GOIL’s service delivery and enhance customer satisfaction.
Accompanied by Dr. Marcus Deo Dake, the Acting Chief Operating Officer, Bawa assured the dealers and transporters that concrete steps would be taken to address the issues raised during the discussions. He underscored the importance of unity and collaboration within the GOIL network as a crucial factor in achieving greater profitability and sustained growth. By fostering a sense of shared purpose and collective responsibility, Bawa aims to empower the entire team to contribute to the company’s overall success. This collaborative approach is essential for navigating the dynamic business landscape and achieving GOIL’s strategic objectives.
In a separate meeting with the zonal staff, Bawa emphasized the critical role they play as ambassadors of the GOIL brand. He called for renewed dedication and a commitment to providing exceptional customer service, urging them to be responsive to customer needs and proactively seek ways to enhance the overall customer experience. Recognizing the importance of innovation and continuous improvement, Bawa encouraged staff to share fresh ideas and perspectives that could optimize operations and enhance the company’s performance. This open invitation for feedback reflects Bawa’s commitment to fostering a culture of continuous improvement and empowering employees to contribute to GOIL’s growth.
Furthermore, Bawa acknowledged the challenges faced by the staff in their daily work and pledged to address these concerns effectively. He recognized the importance of providing a supportive and conducive work environment that enables employees to perform at their best. The staff, in turn, expressed their commitment to working diligently and contributing to the company’s prosperity. This reciprocal commitment between management and staff fosters a positive and productive work environment, essential for achieving shared goals.
Bawa emphasized that the visit to the northern operational zone was part of a broader strategy to gain a deeper understanding of the day-to-day operations of GOIL’s subsidiary companies. He outlined the overarching purpose of these strategic visits, which is to assess operational progress, pinpoint areas for enhancement, and engage directly with the leadership and frontline staff of each facility. By immersing himself in the realities of the various operational sites, Bawa aims to gain a comprehensive understanding of the company’s strengths and weaknesses, enabling him to make informed decisions and drive strategic improvements. These visits also aim to strengthen collaboration across the GOIL Group, fostering a more cohesive and integrated approach to achieving shared objectives.
Bawa’s commitment to comprehensive engagement is further demonstrated by his visits to various key facilities. He has toured the GO Bitumen Plant, the GOIL Liquefied Bottling Plant, Ghana Bunkering Services (GBS), the Central Storage Depot in Tema, and the GOIL Zonal Office in Kpone-Tema. These visits underscore his dedication to understanding the nuances of each operation and fostering connections across the diverse facets of GOIL’s business portfolio.
During a visit to the Tema Lubes Oil Company (TLOC), a lubricants manufacturing company in which GOIL holds a stake and sources a significant portion of its mineral-based lubricants, Bawa focused on strengthening the collaborative relationship between the two companies. Recognizing the importance of strategic partnerships, Bawa sought to deepen the synergy between GOIL and TLOC, leveraging their respective strengths for mutual benefit. He commended TLOC’s commitment to delivering high-quality products, highlighting the alignment between TLOC’s quality ethos and GOIL’s own stringent quality standards. This emphasis on quality underscores GOIL’s commitment to providing its customers with superior products and services.
