Nii Noi, a prominent media personality and staunch advocate for gospel music, is urging gospel artists to fully embrace the Telecel Ghana Music Awards (TGMA) as a powerful platform for evangelism, reaching far beyond the confines of the church and touching a broader audience. He emphasizes that the TGMA offers an invaluable opportunity for increased visibility and recognition within the music industry, helping artists establish a strong presence and solidifying their careers. However, Nii Noi stresses that the primary focus should not be on self-promotion but rather on using this platform to share the message of Christ and win souls for the kingdom of God. He encourages artists to view their participation as a divine calling, a modern-day equivalent of the biblical mandate to “Go into the world and win souls for me.”
Nii Noi’s perspective underscores the transformative potential of the TGMA for gospel artists. He argues that by leveraging the extensive reach and influence of the awards platform, artists can significantly expand their audience, connect with individuals who might not typically attend church services, and introduce them to the gospel. This increased visibility not only benefits the individual artists but also contributes to the wider growth and impact of gospel music within Ghanaian society. He advocates for a shift in mindset, encouraging artists to approach the TGMA not simply as a competition or an opportunity for self-aggrandizement, but as a ministry platform, a stage from which to spread the message of hope and salvation.
The media personality stresses the importance of maintaining Christian values and integrity throughout the entire TGMA process. He advises artists to be mindful of their conduct during performances, on the red carpet, and even when engaging in promotional activities such as soliciting votes. He believes that embodying Christian principles in all aspects of their engagement with the awards strengthens their credibility and reinforces the positive message they seek to convey. This holistic approach, according to Nii Noi, ensures that the artist’s actions align with their message, creating a unified and impactful presentation of the Christian faith.
Nii Noi illustrates his perspective by drawing a parallel between performing at the TGMA and participating in a crusade. He encourages artists to prioritize the “brand of Jesus” above their personal brand, viewing their performance as an act of worship and a testament to their faith. This perspective transforms the TGMA from a secular music event into a spiritual platform, where artists can use their talents and influence to glorify God and share his love with the world. He highlights the power of music to transcend cultural and social barriers, reaching hearts and minds in a way that spoken words often cannot.
Furthermore, Nii Noi suggests that success at the TGMA, while potentially beneficial for an artist’s career, should ultimately be viewed through the lens of spiritual impact. He encourages artists to measure their achievements not merely by awards won or recognition gained, but by the number of souls touched and lives transformed through their music. This focus on spiritual fruitfulness, rather than worldly accolades, aligns with the core values of the Christian faith and reinforces the idea that gospel music is ultimately a ministry, a calling to serve God and others.
In essence, Nii Noi’s call to action is a challenge to gospel artists to view the TGMA not just as an awards ceremony, but as a powerful platform for evangelism and spiritual growth. He encourages them to embrace the opportunity to reach a wider audience, to use their talents to glorify God, and to prioritize the message of Christ above all else. He envisions the TGMA as a catalyst for positive change, a platform where gospel music can ignite hearts, inspire faith, and ultimately, make Jesus proud. He urges artists to approach the event with a sense of purpose, passion, and prayer, recognizing the potential to impact lives and further the kingdom of God through their music.
