Hollard Ghana, a prominent insurance group encompassing both life and general insurance services, has marked a significant expansion of its operations with the grand opening of its latest branch, Hollard Purple Avenue, in Ho, the Volta Region of Ghana. This new branch, situated at KK House, Ahoe, embodies an innovative “insurance marketplace” concept, housing both Hollard Insurance and Hollard Life under a single roof. This unique approach offers the local community convenient access to a comprehensive range of insurance solutions, eliminating the need for separate visits to different offices. This strategic move underscores Hollard’s commitment to extending its reach and providing accessible, affordable insurance services to all Ghanaians, regardless of their geographical location.
The grand opening of Hollard Purple Avenue in Ho was celebrated with a vibrant launch ceremony, attended by a diverse group of stakeholders, including community leaders, representatives from the National Insurance Commission (NIC), and members of the Hollard team. This event served as a platform for Hollard to reaffirm its dedication to building strong relationships within the communities it serves and highlighted the significance of this expansion in the company’s broader growth strategy. The Group Head of Marketing, Corporate Affairs and Customer Experience emphasized Hollard’s purpose-driven approach, stating that the expansion reflects their commitment to enabling more people across the country to create and secure better futures through access to comprehensive insurance coverage.
Hollard’s decision to establish a branch in Ho is informed by the Volta Region’s growing interest in insurance products and services. Hollard Purple Avenue aims to cater to this increasing demand by providing a centralized hub for insurance solutions, fostering closer connections with the local community. Beyond merely offering insurance products, Hollard envisions Purple Avenue as a vibrant marketplace where customers can engage with dedicated teams from both Hollard Life and Hollard Insurance, receiving personalized guidance and expert advice tailored to their specific needs.
Leading up to the official launch, Hollard implemented a dynamic community engagement campaign to generate excitement and raise awareness about its arrival in Ho. A colorful street float paraded through the main streets of the city, capturing the attention of residents and creating a buzz around the new branch. Simultaneously, representatives from Hollard engaged with the local media through appearances on prominent radio stations, including Swiss radio, HO FM, Kekeli radio, Faafa FM, Lorlornyo Radio, and Voice of Volta. These radio interviews served as a platform to discuss Hollard’s range of products and services and articulate the company’s vision for serving the Volta Region.
The new Hollard Purple Avenue branch in Ho is equipped to provide a diverse portfolio of life and general insurance solutions designed to meet the varying needs of individuals, families, and businesses. With dedicated teams from both Hollard Life and Hollard Insurance operating within the same premises, customers can benefit from specialized expertise and streamlined service delivery. This dual presence ensures that clients can conveniently access the full spectrum of Hollard’s insurance offerings in a single location, receiving personalized support and guidance to protect their most valuable assets.
Hollard’s expansion into Ho signifies a broader strategic objective to enhance its impact and make insurance more accessible across Ghana. By establishing a physical presence in the Volta Region, Hollard reinforces its commitment to serving communities beyond major urban centers. The company aims to cultivate lasting partnerships with the people of Ho and contribute meaningfully to the region’s socio-economic development. This expansion reflects Hollard’s ongoing dedication to expanding its national footprint and ensuring that all Ghanaians have access to quality, affordable insurance solutions, regardless of their location. The opening of Hollard Purple Avenue marks another milestone in the company’s journey to provide comprehensive insurance coverage and empower individuals, families, and businesses to secure a brighter future.
