Hollard Insurance, a prominent subsidiary of Hollard Ghana, has achieved significant recognition by winning the prestigious Marketing-Oriented Insurance Company (General) of the Year award at the 2023 Chartered Institute of Marketing, Ghana (CIMG) Awards. The award ceremony took place at the Labadi Beach Hotel, highlighting Hollard’s unwavering commitment to providing innovative and accessible insurance solutions tailored for the needs of all Ghanaians. This recognition is a validation of the company’s efforts to enhance insurance accessibility and customer engagement through strategic innovations in product delivery.
Central to Hollard’s successful marketing approach are three key innovations that have helped the company stand out in a competitive landscape. The first innovation, Hollard On-the-Go, is a partnership with prominent retailers Melcom and Vivo Energy, which brings insurance services directly to customers through conveniently located booths in shopping areas. This initiative aims to enhance the customer experience by allowing clients to easily access insurance while they shop. The second initiative is Asomdwee MSME Insurance, specifically designed for small and medium enterprises, which offers a tailored insurance package that combines both life and non-life components to meet the diverse needs of businesses in the growth phase. Lastly, Insure Pack is another noteworthy offering—a motor insurance product that can be obtained conveniently at select Shell shops and through Araba Hollard, an AI-driven chatbot available on WhatsApp.
Daniel Boi Addo, representative of Hollard, spoke about the significance of this award, emphasizing that it reflects the company’s courage in finding innovative solutions to enhance insurance penetration in Ghana. He reiterated Hollard’s strategy of utilizing a comprehensive marketing mix to deliver suitable products that meet the timely needs of customers. This insightful approach has allowed Hollard to connect with various segments of the population, ensuring that both underserved and more affluent customers can access valuable insurance products.
The low uptake of insurance in Ghana has spurred Hollard to actively work towards bridging this gap. The company aims to reach the underserved markets and to create a more significant impact by fostering inclusivity in its offerings. The vision behind Hollard Insurance is to empower individuals and businesses by enabling them to secure a better future and promote sustainable growth. This foundational mission is what drives Hollard, as they are committed to enhancing the lives of their customers and ensuring that they are treated with dignity and respect.
In his remarks following the award presentation, Addo also expressed gratitude toward customers, partners, and employees—fondly referred to as “Hollardites”—for their dedication and hard work, which play a crucial role in propelling the company’s vision forward. His remarks emphasized the collective effort behind the success of Hollard Insurance, highlighting how teamwork contributes to achieving a shared goal of transforming the insurance landscape in Ghana. The acknowledgment of all contributors illustrates the spirit of collaboration that is vital in fostering an environment for continued excellence and innovation.
The CIMG Awards, held under the theme “Harnessing the Power of AI as a Transformative Tool for Marketers,” serves to recognize businesses that achieve exceptional market insights and maintain high professional standards in marketing. Hollard Insurance’s triumph in this competitive setting reinforces the company’s status as a leader in the insurance industry while showcasing its dedication to innovation, customer satisfaction, and growth. The award not only celebrates Hollard’s accomplishments but also serves as motivation for future initiatives aimed at improving insurance penetration and accessibility in Ghana. As the company looks ahead, it remains focused on fostering more wins, driving forward its mission to empower millions through effective insurance solutions.
