Informa Markets, a leading global events organizer, has announced a significant rebranding of its flagship healthcare exhibitions in Nigeria. Medic West Africa and Medlab West Africa, two established events with a strong history in the region, will now be known as WHX Lagos and WHX Labs Lagos, respectively. This strategic move signifies a renewed commitment to advancing healthcare and laboratory services across West Africa, leveraging Informa Markets’ extensive global network and expertise. The rebranded events are scheduled for June 2-4, 2025, in Lagos, Nigeria, and have garnered substantial support from key stakeholders, including the Federal Ministry of Health and prominent professional associations within the healthcare sector. This collaborative approach underscores the importance of these events in fostering innovation and driving progress within the Nigerian healthcare landscape.
The rebranding reflects a broader evolution in Informa Markets’ approach to healthcare events, moving beyond traditional exhibitions to create a more dynamic and integrated platform for knowledge sharing, networking, and business development. WHX Lagos and WHX Labs Lagos will serve as a central hub for healthcare professionals, industry leaders, policymakers, and procurement officers, facilitating connections and driving meaningful discussions around the latest advancements in medical technology, diagnostics, pharmaceuticals, and digital health. This comprehensive platform will offer attendees unparalleled access to cutting-edge solutions, expert insights, and opportunities to collaborate with key players shaping the future of healthcare in West Africa.
The endorsement of the rebranded events by Dr. Muhammad Pate, the Coordinating Minister of Health and Social Welfare, highlights the Nigerian government’s recognition of their potential to catalyze positive change within the healthcare sector. Dr. Pate’s support underscores the alignment between the events’ objectives and the government’s priorities in improving healthcare access, quality, and innovation. This collaboration signifies a shared commitment to strengthening the healthcare ecosystem in Nigeria and addressing the critical challenges facing the region.
Tom Coleman, Director of WHX Lagos and WHX Labs Lagos, emphasized the significance of the rebranding as a bold step forward from the established Medic West Africa brand, which has served the region for over a decade. The new WHX platform represents a more focused and comprehensive approach to connecting healthcare professionals, fostering innovation, and driving growth within the sector. It aims to create a more dynamic and engaging experience for attendees, offering deeper insights into industry trends, access to cutting-edge technologies, and opportunities to forge strategic partnerships.
Cynthia Makarutse, Conference Director of WHX Lagos and WHX Labs Lagos, highlighted the enhanced conference program as a key element of the rebranded events. This expanded program will feature interactive sessions, presentations by renowned experts, and in-depth discussions on pressing issues affecting healthcare delivery in West Africa. The focus on knowledge sharing and collaborative learning will provide attendees with valuable insights and practical strategies for addressing the unique challenges and opportunities within the region’s healthcare landscape. The conference program will serve as a platform for thought leadership, fostering dialogue, and driving innovation across the healthcare spectrum.
The co-location of WHX Lagos and WHX Labs Lagos signifies a strategic decision to create a unified platform for all stakeholders within the healthcare ecosystem. This integrated approach will facilitate greater synergy between medical professionals, laboratory specialists, policymakers, and industry partners, fostering collaboration and accelerating the adoption of innovative solutions. By bringing together these diverse stakeholders under one roof, WHX Lagos and WHX Labs Lagos aim to create a more cohesive and efficient healthcare landscape, driving progress across the entire value chain. The event will showcase the latest advancements in medical equipment, diagnostics, pharmaceuticals, and digital health, providing attendees with a comprehensive overview of the latest trends and technologies shaping the future of healthcare.
