In celebration of International Women’s Day 2025, under the theme “Accelerate Action,” emPLE, a prominent African insurance and investment firm, has taken a significant step towards empowering female entrepreneurs by offering them free one-year coverage under its ShopProtect insurance plan. This initiative, announced on the company’s social media platforms, aims to provide crucial financial security to women who play a vital role in driving local economies. emPLE’s commitment goes beyond mere recognition of the day; it translates into tangible action that directly addresses the challenges faced by women in business.
The decision to provide free ShopProtect coverage was informed by emPLE’s direct engagement with female entrepreneurs in Lagos. The company spent the preceding month actively connecting with these women, listening to their stories, understanding their hurdles, and recognizing their aspirations. This immersive process provided valuable insights into the specific needs of female-run businesses, shaping the company’s response for International Women’s Day into a practical and impactful initiative. By providing a safety net against various risks, emPLE aims to foster a more secure environment for these entrepreneurs to flourish.
The ShopProtect insurance plan offers comprehensive coverage against a range of potential threats to small businesses, including fire damage, break-ins, and workplace accidents. These are common risks that can significantly disrupt operations and cause substantial financial losses for small enterprises. By absorbing these potential costs, the free insurance coverage will alleviate some of the pressures faced by female entrepreneurs, allowing them to focus on growth and development rather than constantly worrying about unforeseen events. This proactive approach to risk management can significantly contribute to the long-term sustainability and success of these businesses.
Beyond the tangible benefit of the free insurance, emPLE has also taken steps to amplify the voices of these women entrepreneurs. The company produced a documentary showcasing their stories of resilience, struggle, and triumph. This documentary provides a platform for these women to share their experiences, inspiring others and raising awareness about the challenges and successes they encounter in their entrepreneurial journeys. By sharing these narratives, emPLE hopes to inspire other women to pursue their business aspirations and create a more inclusive and supportive environment for female entrepreneurship.
emPLE’s commitment to empowering women in business extends beyond this specific International Women’s Day initiative. The company envisions a future where every businesswoman has the support she needs to thrive, regardless of the obstacles. This vision is underpinned by a commitment to taking concrete actions to address the systemic challenges faced by women entrepreneurs. The provision of free insurance and the production of the documentary are just initial steps in emPLE’s broader strategy to support and empower women in business across Africa.
Through this multi-pronged approach, emPLE is not only offering a valuable financial tool but also promoting a culture of support and recognition for female entrepreneurs. By acknowledging their contributions, understanding their challenges, and providing practical solutions, emPLE is working towards creating a more equitable playing field for women in business. The free insurance coverage, coupled with the platform provided by the documentary, serves as a testament to emPLE’s commitment to “Accelerate Action” and create a more inclusive and empowering environment for women driving economic growth.
