Izili, formerly known as Baobab+, has embarked on a transformative rebranding journey, signifying a renewed commitment to its core mission of empowering underserved communities across Africa with access to affordable solar energy and digital connectivity. This strategic shift comes on the heels of BioLite’s acquisition of a majority stake in the company in April 2025, marking a pivotal moment in Izili’s evolution as a leading last-mile distributor of essential services. The rebranding encapsulates Izili’s unwavering dedication to innovation, inclusivity, and tangible impact, promising to further bridge the energy and digital divide across the continent.
The new name, Izili, carries profound significance, embodying the company’s deep-rooted purpose and aspirations. It represents a pledge to deepen its reach and impact, particularly in key markets like Senegal, Ivory Coast, Madagascar, and Nigeria. Izili aims to bring reliable energy and digital services directly to homes, small businesses, and remote communities, ensuring that these essential resources are accessible to those who need them most. The company leverages an agile network of field agents to ensure seamless delivery and support, effectively navigating the complexities of last-mile distribution and reaching even the most marginalized populations.
Izili’s core mission revolves around energizing lives and connecting communities, empowering individuals and businesses through access to clean energy and transformative digital tools. The rebranding reinforces this commitment, symbolizing the company’s ambition to illuminate every home and bridge the digital gap, fostering opportunities and driving sustainable development. By strengthening its last-mile distribution network, Izili is ensuring that clean energy and digital tools are truly within reach, enabling individuals and communities to thrive in the digital age.
The transition to the Izili brand will be implemented gradually across all operational markets in the coming months, ensuring a seamless and consistent experience for clients, partners, and stakeholders. The company emphasizes that the rebranding will not affect the high standards of service and technical support that its customers have come to expect. Izili remains dedicated to providing reliable and efficient solutions, empowering communities with the resources they need to unlock their full potential. This dedication to customer satisfaction is paramount as Izili expands its operations and strengthens its position as a trusted partner in driving sustainable development across Africa.
Izili’s renewed focus underscores the growing importance of access to clean energy and digital connectivity in driving economic growth and social progress. By empowering communities with these essential resources, Izili is not only improving quality of life but also fostering entrepreneurship, creating opportunities, and facilitating access to information and education. This holistic approach to development recognizes the interconnectedness of energy access, digital inclusion, and sustainable progress, positioning Izili as a key player in shaping a brighter future for Africa.
The rebranding of Baobab+ to Izili represents a significant step forward in the company’s journey to empower communities and bridge the digital divide. This strategic move reflects a renewed commitment to innovation, inclusivity, and tangible impact, promising to accelerate progress toward a more connected and sustainable future for Africa. As Izili deepens its reach and strengthens its last-mile distribution network, it is poised to make a lasting difference in the lives of countless individuals and communities, illuminating homes, connecting businesses, and unlocking the potential of a continent on the rise.
