Kano State Governor Abba Kabir Yusuf marked his 62nd birthday and the first official engagement of 2025 with a significant pledge to empower the Kwankwasiyya Media Forum, a key media arm of the New Nigeria Peoples Party (NNPP). Recognizing the forum’s pivotal role in disseminating information about government policies and programs to the public, Governor Yusuf announced a substantial financial contribution of N30 million to bolster their advocacy and enlightenment efforts. This commitment underscores the administration’s recognition of effective communication as a cornerstone of good governance and its commitment to keeping the citizenry informed about developmental strides. The governor’s gesture also highlights the importance of media engagement in bridging the gap between the government and its constituents, fostering transparency and accountability.
Governor Yusuf’s announcement came during an empowerment program organized by the Kwankwasiyya Media Forum at the Coronation Hall, Kano Government House. This event served as a platform to not only empower the forum financially but also acknowledge its contributions to promoting government initiatives and fostering constructive dialogue within the political landscape. The governor commended the forum’s professionalism, particularly in its engagement with opposition parties, urging them to maintain objectivity and respectful discourse, even in the face of criticism. This emphasis on decorum and respect reflects the administration’s commitment to fostering a healthy political environment where diverse viewpoints can be expressed constructively.
The governor’s address underscored the significant impact of even small gestures of support in fostering motivation and appreciation among recipients. He expressed his confidence that the forum’s respectful and informed approach to political engagement would ultimately resonate with a broader audience, including critics of the NNPP. This sentiment acknowledges the power of persuasive communication and the importance of fostering mutual understanding in achieving political consensus. The empowerment program signifies a commitment to investing in the human capital within the media landscape, equipping them with the resources necessary to effectively carry out their crucial role in informing the public.
Further demonstrating his commitment to collaboration and sustained support, Governor Yusuf pledged to engage with the forum’s executive members to explore additional opportunities for future empowerment programs. This ongoing dialogue underscores the administration’s dedication to fostering a strong partnership with the media and recognizing their integral role in achieving its developmental goals. By actively involving the forum in future initiatives, the government aims to leverage their expertise and reach to further enhance public awareness and participation in government programs. This collaborative approach recognizes the media as a valuable partner in driving progress and promoting good governance.
The Kwankwasiyya Media Forum, under the leadership of Chairman Alhaji Nagoda Murtala Zawai, Nura Bakwankwashe, and Ali Gyara Hausawa, has demonstrated its commitment to supporting media vanguards and promoting government projects in Kano. Prior to the governor’s announcement, the forum had already raised N11 million from friends of the NNPP, Commissioners, and aides, demonstrating a proactive approach to resource mobilization and a shared commitment to empowering the media. This initiative underscores the forum’s dedication to equipping its members with the necessary resources to effectively disseminate information and engage with the public.
The combined financial contributions from the Governor and the forum itself represent a substantial investment in strengthening the media landscape in Kano State. This investment is strategically aimed at enhancing the forum’s capacity to inform the public, promote government initiatives, and foster a more informed and engaged citizenry. By empowering the Kwankwasiyya Media Forum, the Kano State government is laying the groundwork for a stronger and more effective communication ecosystem, one that is essential for promoting transparency, accountability, and good governance. This commitment to media empowerment signifies a broader commitment to fostering an informed and participatory democracy.
