The 2025 World Jollof Fest, sponsored by Kiara Rice Mills, culminated in a vibrant celebration of Nigerian cuisine and culture, showcasing the versatility of Kiara Rice and solidifying its position as a preferred choice for culinary creations. Held at the bustling Ikeja City Mall in Lagos, the event drew a diverse crowd of food enthusiasts, social media influencers, and prominent figures, all united by their shared passion for the iconic West African dish. The festive atmosphere was punctuated by live cooking demonstrations, captivating musical performances, engaging entertainment, and complimentary tastings of Kiara Rice’s premium varieties, offering attendees a multi-sensory experience centered around the beloved staple.
At the heart of the festival was a fierce culinary showdown, where eight talented contestants from various corners of Nigeria showcased their Jollof rice prowess. Each participant brought their unique flair and culinary expertise to the table, vying for the coveted title of “Jollof Champion.” The one-hour cooking competition tested the contestants’ creativity, skill, and ability to elevate the classic dish to new heights. After a rigorous evaluation by a panel of distinguished culinary experts and influential food critics, Adefunk3 Wonder emerged victorious, claiming the grand prize of N2 million and the prestigious title.
The World Jollof Fest transcended a mere cooking competition, evolving into a powerful platform for celebrating Nigerian culture, creativity, and community spirit. Chinaza Ahamefula, Brand Manager at Kiara Rice Mills, emphasized the event’s broader significance, highlighting its role in showcasing the versatility of Kiara Rice and fostering a sense of unity among Nigerians through their shared love of food. The festival provided a stage for culinary expression, cultural exchange, and the celebration of a dish that holds a special place in the hearts of many.
Kunal Varshneya, Director of Kiara Rice Mills, hailed the festival as a significant milestone for the brand, underscoring the overwhelming turnout, palpable excitement, and widespread adoration for Jollof rice as a testament to Kiara Rice’s growing popularity. The event served as a resounding affirmation of Kiara Rice’s position as the preferred choice for both everyday meals and special occasions, solidifying its reputation as a reliable and versatile staple in Nigerian kitchens. The brand’s commitment to credibility and quality has propelled its growth, with the ultimate goal of becoming a household name synonymous with trust and culinary excellence.
The newly crowned Jollof Champion, Adefunk3 Wonder, expressed heartfelt gratitude for the opportunity to showcase her culinary talents on such a prominent platform. She described the competition as both challenging and enjoyable, emphasizing the pride she felt in being a part of such a remarkable event. Beyond the thrill of victory, Wonder gained firsthand experience with the quality of Kiara Rice, becoming an enthusiastic advocate for the brand. Her positive experience has transformed her into a brand ambassador, committed to spreading the word about Kiara Rice’s excellence to her network.
The World Jollof Fest served as a powerful reminder of Kiara Rice Mills’ unwavering commitment to supporting local farmers, contributing to the growth of the Nigerian economy, and providing safe, nutritious, and affordable rice to families across the nation. By showcasing the versatility of rice and celebrating Nigerian culinary traditions, Kiara Rice Mills reaffirmed its dedication to empowering local communities and contributing to the nation’s food security. The event’s success further solidified the brand’s position as a key player in the Nigerian rice industry, committed to delivering quality products and fostering a sense of community through the shared love of food.
