In a recent interview on Hitz FM, Ghanaian singer and songwriter Kuami Eugene weighed in on the promotional strategies of two popular gospel artists, Joyce Blessing and Empress Gifty. As someone who has collaborated with both singers, Kuami Eugene provided insights based on his experiences, noting a stark contrast in their approaches to promoting their music. He particularly commended Empress Gifty for her relentless dedication to promoting the song ‘Watch Me,’ which he produced, while expressing disappointment in Joyce Blessing’s promotional tactics following the initial success of her hit song, ‘Victory’. This commentary highlights the critical role of active promotion in the music industry and how it can affect an artist’s success.
Kuami Eugene’s assessment emphasized that, while Joyce Blessing achieved significant success with ‘Victory’ when it was first released, her momentum seemed to diminish after its initial viral popularity. He stated, “I think Joyce Blessing didn’t do as much as Empress Gifty is doing,” indicating that her promotional efforts did not sustain the song’s success in the long run. Despite his admiration for Joyce Blessing as an artist, Kuami Eugene felt compelled to be honest about the differences in their promotional strategies. He mentioned that after December, the buzz surrounding ‘Victory’ faded, and consequently, her promotional efforts did not live up to the expectations set by the song’s initial success.
In stark contrast, he highlighted Empress Gifty’s persistent and personalized promotional tactics, which he viewed as noteworthy. According to Kuami Eugene, Empress Gifty showcased “a personal approach” that caught his attention. This strategy included her being visible in various venues, actively singing and sharing her music on social media platforms without any signs of stopping. He noted that her continued promotion over nearly a month indicates a level of commitment and understanding of the promotional process that he believes is essential for artists in the industry. Such efforts demonstrate a willingness to invest continuously in her music, ensuring it garners attention and remains relevant.
Kuami Eugene underscored that sustained promotional efforts are crucial for long-term success, particularly in an industry where trends can shift rapidly. By remaining active and engaged with her audience, Empress Gifty has managed to keep her music in the public eye, creating ongoing buzz around her work. He indicated that such dedication to maintaining visibility is a vital lesson for all artists, emphasizing that consistency can significantly influence an artist’s trajectory. This approach not only keeps an artist’s current work relevant but also helps to build a loyal fanbase that will support future projects.
Further dissecting the promotional landscape, Kuami Eugene’s reflection on both artists serves as a reminder of the complexities of music marketing. While successful releases can start strong, without ongoing efforts, songs can quickly fade from public consciousness. He pointed out that a song’s viral moment is merely the beginning; the real challenge lies in extending that success through continuous engagement with listeners. This commentary portrays the delicate balance artists must strike between creating high-quality music and undertaking the necessary steps to promote it effectively.
In conclusion, Kuami Eugene’s insights into the contrasting promotional strategies of Joyce Blessing and Empress Gifty reveal the importance of dedication and consistency in the music industry. As he praised Empress Gifty’s ongoing efforts while critiquing Joyce Blessing’s diminishing promotional activities, he illustrated how these factors significantly impact the visibility and longevity of an artist’s work. His observations serve as a valuable lesson for upcoming musicians, emphasizing that successful promotion is not merely about the initial release but requires sustained engagement to cultivate lasting success in an ever-evolving industry. By sharing these experiences, Kuami Eugene highlights the intricate dynamics of music promotion, urging artists to embrace a proactive approach to ensure that their successes endure.
