The African Marketing Technology & E-commerce Conference (AMTEC) 2025, a collaborative effort between Lagos State and Marketing Analytics Africa (MAA), is poised to become a pivotal event for the continent’s marketing and digital commerce landscape. Scheduled for May 24, 2025, at the Landmark Events & Conference Centre in Victoria Island, Lagos, the conference, themed “Marketing in the New Economy: Data-Driven Success in Challenging Times,” will bring together leading brands, marketers, investors, and thought leaders to explore cutting-edge marketing innovations, data intelligence, and the evolving dynamics of e-commerce in Africa. This strategic partnership underscores Lagos State’s commitment to fostering a thriving entrepreneurial ecosystem and positioning itself as a continental hub for marketing technology and digital commerce.
The Lagos State Employment Trust Fund (LSETF), a key driver of this initiative, views the collaboration with MAA as a crucial step towards creating more employment opportunities for Lagos residents. By facilitating a platform like AMTEC, the LSETF aims to empower local businesses and entrepreneurs with the knowledge, skills, and connections necessary to thrive in the rapidly evolving digital economy. The conference aligns perfectly with LSETF’s mandate to stimulate economic growth and enhance employability within Lagos State. It represents a significant investment in the future of the State’s workforce and its continued growth as a technological and commercial hub.
AMTEC, as described by Victor Ojeakhena, Co-founder and CEO of MAA, is an annual event designed to bridge the gap between marketing theory and practice. It provides a unique opportunity for data strategists, executives, and thought leaders to delve into the latest trends and technologies shaping Africa’s marketing landscape. The conference agenda focuses on empowering brands with practical digital strategies, facilitating sustainable partnerships, and enabling scalable growth even amidst economic uncertainties. By fostering a collaborative environment, AMTEC seeks to equip businesses with the tools and insights they need to navigate the complexities of the modern marketplace.
The 2025 edition of AMTEC has already garnered significant attention and attracted a distinguished lineup of speakers and partners. Major industry players, including Colgate, Sterling Bank, First Bank, DStv Nigeria, Indomie, and the Advertising Regulatory Council of Nigeria (ARCON), have confirmed their participation. These partnerships reflect the widespread recognition of AMTEC’s importance as a platform for knowledge sharing and industry advancement. The involvement of established brands adds further weight to the conference’s credibility and its potential to impact the African marketing landscape.
The conference promises a rich program featuring insights from prominent industry experts. Dr. Olalekan Fadolapo, Chief Executive of ARCON, will address the evolving regulatory landscape for marketing in Nigeria, providing crucial guidance for businesses operating within the country. Maurice Igugu, Chief Marketing Officer at Sterling Bank, will share his expertise on optimizing customer experience, a critical aspect of successful marketing strategies in today’s competitive environment. These and other speakers will offer valuable perspectives on leveraging data and emerging technologies to drive business success.
Beyond its educational value, AMTEC 2025 is also designed to serve as a vital networking hub. By bringing together professionals, entrepreneurs, and investors, the conference aims to foster collaboration and spark innovative solutions that can transform Africa’s digital economy. This networking component is crucial for building relationships, exploring potential partnerships, and driving collective growth within the industry. AMTEC is not merely a conference; it represents a dynamic ecosystem for the advancement of marketing and e-commerce in Africa, fostering collaboration, innovation, and sustainable growth for all stakeholders involved. The event is expected to leave a lasting impact on the African marketing landscape, contributing to the continent’s continued digital transformation.
