Lasaco Assurance Plc, a prominent player in the Nigerian insurance industry, recently convened its 2025 Customer Forum in Abuja, focusing on the northern region. This strategic initiative aimed to foster a stronger connection with customers, gather valuable feedback, and tailor services to meet the specific needs of the northern market. The forum brought together a diverse group of stakeholders, including policyholders, brokers, corporate clients, and industry partners, creating a vibrant platform for open communication and collaboration. This emphasis on customer engagement underscores Lasaco’s commitment to building lasting relationships and providing exceptional service.
The forum served as a platform for Lasaco’s leadership to articulate the company’s vision, recent performance, and strategic priorities. Managing Director Razzaq Abiodun highlighted the company’s consistent income growth, a testament to its sound financial performance and strategic decision-making. He also emphasized the company’s ongoing digital transformation agenda, recognizing the importance of technology in enhancing service delivery and customer experience. This digital push aligns with the evolving needs of the modern insurance consumer and positions Lasaco as a forward-thinking player in the industry. Furthermore, Abiodun underscored the operational restructuring efforts underway, designed to increase responsiveness and resilience in a dynamic insurance landscape. This proactive approach reflects Lasaco’s dedication to adapting to market changes and remaining competitive.
Regional Manager Kunle Hamza reinforced the company’s unwavering commitment to stakeholder engagement, emphasizing its crucial role in Lasaco’s growth strategy. He reiterated that customer insights are invaluable in shaping policies, refining service processes, and reinforcing the company’s brand promise. This customer-centric approach demonstrates Lasaco’s understanding that a strong brand reputation is built on consistently meeting and exceeding customer expectations. The interactive nature of the forum allowed for a productive exchange of ideas and feedback, ensuring that customer perspectives played a central role in shaping Lasaco’s future strategies.
The interactive session emerged as the forum’s highlight, providing a valuable opportunity for participants to share candid feedback on various aspects of Lasaco’s operations. This open dialogue covered crucial areas such as claims processing, product accessibility, communication channels, and overall service efficiency. The diverse representation from various market segments enriched the discussion and provided Lasaco with a comprehensive understanding of the specific needs and challenges faced by customers in the northern region. This valuable feedback will enable Lasaco to identify areas for improvement, fine-tune its services, and ultimately enhance customer satisfaction.
Addressing the evolving customer demands, Head of Strategy Adedayo Adetokun shared Lasaco’s commitment to developing multiple digital platforms catering to diverse customer segments. This digital innovation roadmap is a strategic investment in the future, positioning Lasaco for sustained growth in a rapidly changing technological landscape. Furthermore, Adetokun emphasized the importance of human capital development, highlighting Lasaco’s investments in talent acquisition and training to enhance operational capacity. By prioritizing both technological advancements and employee development, Lasaco is demonstrating its dedication to providing top-notch service backed by a skilled and knowledgeable workforce.
General Manager of Sales Muyiwa Anwoju concluded the forum by expressing sincere appreciation for the valuable feedback received. He assured participants that their contributions would be carefully reviewed, categorized, and integrated into the company’s improvement plans. This commitment to incorporating customer feedback into operational strategies reinforces Lasaco’s customer-centric philosophy. The forum served as a testament to Lasaco’s dedication to continuous improvement, proactive engagement with customers, and its commitment to delivering exceptional insurance solutions tailored to the needs of the northern Nigerian market. By actively listening to its customers and incorporating their feedback, Lasaco is strengthening its position as a trusted and reliable insurance provider.
